|
|
|
You can get e-magazine links on WhatsApp. Click here
|
|
|
|
|
|
Starbucks marks Barista Pride with 174 drinks; Launches Starbucks Crawl
|
|
Friday, 17 January, 2020, 16 : 00 PM [IST]
|
|
Our Bureau, Mumbai
|
Starbucks has brought back Barista Pride, with the launch of 174 new beverages. Each of these have been conceptualised and created by the coffee chain’s partners from all its outlets across India. These are unique to their respective outlet, and will be available at all the outlets until January 31, 2020. It has also introduced Starbucks Crawl, which will take patrons on a beverage exploration trail around the country with the Barista Pride drinks.
With every unique beverage, customers can collect stamps along the way on the Barista Pride passport. Post the seventh beverage, they will receive the eighth beverage for free as a completion and reward token. Additionally, customers can share their own Starbucks crawl journeys, and stand a chance to win free Starbucks beverages for a month.
Based on the idea of customisation and personalisation, while celebrating the heart and soul of the signature Starbucks experience, Starbucks Barista Pride demonstrates the partners’ passion and pride for coffee and celebrates their skills.
The wide range of unique beverages includes Cocoa Vanilla Latte and Marble Mocha Macchiato.
The former is available at the DLF promenade store in New Delhi, and is a combination of vanilla, mocha with our rich espresso shot topped with whipped cream mocha drizzle.
The latter, a combination of white mocha topped with a rich ristretto shot and finished with chocolate and caramel drizzle, is available at the Chapel Road outlet in Mumbai.
“Starbucks is dedicated to delivering an unparalleled experience for all our customers. We are constantly innovating to meet the varied coffee preference and flavour profiles of our customers,” said Naveen Gurnaney, chief executive officer, Tata Starbucks Pvt Ltd.
“We are delighted to reintroduce Starbucks Barista Pride, a coffee forward initiative which highlights the coffee skills and a deep understanding of coffee that our Starbucks baristas possess, and bring to our customers a wide range of artisanal beverages,” he added.
|
|
|
|
|
|
|
|
|
|