|
|
|
You can get e-magazine links on WhatsApp. Click here
|
|
|
|
|
|
Staying current with technology is crucial for hospitality
|
|
Saturday, 14 January, 2023, 14 : 00 PM [IST]
|
|
Sumit Rohilla
|
The hospitality sector is focused on providing recreational services and ensuring client pleasure. This may entail providing services to visitors, but it may also entail supplying services to individuals who are not tourists, such as residents taking use of their spare time or individuals visiting a location for purposes unrelated to tourism.
The demand for travel is increasing again as economies all around the world are recovering.Several businesses were impacted by the Covid-19 pandemic, but hospitality was particularly hard hit. Despite this, it has shown incredible resiliency, and thanks to the successful introduction of the illness vaccine, it is now thriving. As a result, nations are relaxing their travel regulations, which are driving up demand for international travel.
The hospitality industry in India has had considerable growth in recent years and it has the potential to expand considerably more in the coming years. Due to its rich and diverse culture, visitors from all over the world have been pouring into the nation. Foreign and domestic travellers agree that India is a popular location for spiritual tourism. India's position in the World Economic Forum's index measuring the competitiveness of the travel and tourism industry has consistently improved, moving up from 65th in 2013 to 34th in 2019.
Trends in Hospitality Technology
Trend refers to a change in behaviour or a more extensive circumstance change. In light of this, trends in the hospitality industry may include modifications in consumer behaviour, fresh approaches to delivering services, or a general push to incorporate new hospitality technologies. Trends are frequently influenced by a variety of various reasons.
Today, technology is becoming extremely significant in every industry, including the hospitality sector. It supports businesses in the sector as they develop business practices and client interactions. Additionally, since visitors are accustomed to a range of technologies at home, they anticipate at least the same level of technology while travelling. Due to the intense competition in the sector, staying current with technology is crucial.
The pandemic has increased awareness of sustainability, ethical business practices, and the necessity for collaboration within the hospitality sector. Leading companies have been announcing their plans to offset their carbon footprint in accordance with international governmental efforts and promote best practices for responsible consumption at the level of hotel groups as sustainable travel has become the way of the future. Radisson is an example of company leading sustainability efforts, having committed to being "net zero" by 2050 and decarbonising its operations by establishing challenging emission reduction goals.
The GCC emerging as a major hub for domestic and international tourism bodes well for the hospitality industry's future. Governments, businesses, and important stakeholders are working together to ensure that the region maintains its steady growth, draws in new markets, and shapes the travel industry's future.
Innovation technology
The Internet of Things (IoT), integration is something that intrigues visitors to a place. It provides them with a high level of efficiency and convenience in addition to a feeling of luxury. As people begin to use technology like this in their own homes, demand for it in hotels is rising.
Eco-friendly hotels
In general, as it becomes increasingly obvious that sustainability is a significant concern, society is becoming more environmentally sensitive. These evolving attitudes have an impact on how travellers choose their accommodation. For sustainable hotels, energy efficiency, waste management, and environmentally friendly construction are top considerations.
Augmented and virtual realities
The specialised markets for these technologies have changed. They are already extremely well-liked in attractions, gaming, and entertainment, but they can also be quite helpful to hotel guests. While augmented reality superimposes virtual features on the real world, virtual reality substitutes the real world with visual and auditory information. Customers can take virtual tours of your property and even specific areas of the location if they want to experience before they buy. A hotel might utilise an interactive map to provide information to visitors via augmented reality.
Studies on the global hotel sector indicate a sharp increase in demand for new tourist destinations that previous generations of travellers had never even considered (like Central & South America and Canada).
International travel demand has surged as a result of low unemployment numbers and post-recession spending, pushing major airlines like American Airlines to add more direct air transport to overseas countries. The airline hopes to expand significantly in the years to come. This year, it added nonstop service from Newark and Cape Town.
Economists argue that businesses (in any industry) simply cannot afford to overlook the effects of globalisation. In the upcoming years, continuing the swift global expansion.
Economists argue that businesses (in any industry) simply cannot afford to overlook the effects of globalisation. Having multiple regional top management and a centralised supervisory hub will likely be necessary to maintain the company's rapid global expansion over the coming years.
(The author is assistant professor, Sunder Deep College of Hotel Management, Ghaziabad. He can be reached at sumitrohilla2@gmail.com)
|
|
|
|
|
|
|
|
|
|