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Subway’s Sub Of The Day to include veg & non-veg submarine sandwiches
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Monday, 13 February, 2017, 08 : 00 AM [IST]
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Our Bureau, Mumbai
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Starting this month, Subway India’s Sub Of The Day (SOTD) would include a choice of vegetarian and non-vegetarian submarine sandwiches. Starting at Rs 105 (exclusive of taxes), the offer is valid across all Subway restaurants across the country.
Sanjiv Pandey, marketing manager, Subway South Asia said, “Double Sub Of The Day enhances the power of choice that guests enjoy at Subway. The offer would ensure that they relish their subs with friends and family, without anyone having to compromise on their preference or liking for a particular type of sub.”
“As an increasing number of Indians are opting to eat out, providing them great eating options remains as crucial as offering them great value for money. Subway’s wide-ranging menu ensures that its guests have plenty of options to choose from, both in the vegetarian and non-vegetarian categories,” he added.
“We have an equal split amongst the vegetarian- and non-vegetarian-preferring guest base. This offer would ensure that both categories are able to savour a regular menu product at a great discounted price every day of the week. Thus, our guests don’t just save money, but also get an opportunity to try a different sub every day,” stated Pandey.
Subway’s social media campaign promoting the current offer #AbSubDoubleKhush is also built around this premise. The offer is being simultaneously promoted through a marketing campaign consisting of in-store collaterals, television commercials, print advertisements, radio spots, mobile, out-of-home billboards, digital and social media.
As one of the world’s largest sandwich restaurant chains, Subway remains a favourite with guests seeking fresh, healthy food which is customised as per their liking. The brand currently has 590-plus restaurants operating in more than 70 Indian cities.
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