|
|
|
You can get e-magazine links on WhatsApp. Click here
|
|
|
|
|
|
Sunfeast Fantastik! raises the bar with first-of-its kind innovation - wafer, caramel, choco & peanuts
|
|
Friday, 25 October, 2024, 14 : 00 PM [IST]
|
|
Our Bureau, New Delhi
|
ITC Sunfeast Fantastik! has announced the launch of first-of-its-kind – 4D coated wafer. Specially crafted to elevate the coated wafer-snacking experience to the next level, the bar features an irresistible combination of four unique layers: crunchy wafer, soft caramel, rich milk choco and roasted peanuts which is a category-first. The brand has signed up Gen Z’s icon Siddhant Chaturvedi and South Indian actress Sreeleela as brand ambassadors.
This innovative product is targeted at Gen Z consumers, who seek excitement and are looking for unique and new experiences in their snacking choices. 4D delivers a burst of flavour and texture in every bite, making it an irresistible treat for choco lovers nationwide.
Over the past few years, the brand has made significant strides in the highly competitive category, gaining a strong consumer franchise. With new brand ambassadors, Siddhant Chaturvedi and Sreeleela, spearheading the campaign, it is poised to further strengthen its position. It underscores the commitment to making a strong impact in the coated wafers segment.
In line with the new product launch, Sunfeast Fantastik! has also unveiled its latest TVC commercial – ‘Raise the Bar’ campaign, featuring Siddhant and Sreeleela. The TVC adopts a captivating approach, presenting the bar as the ultimate indulgence that speaks for itself through its delicious and distinctive layers.
Chaturvedi said, “I’m really happy to be the face of Sunfeast Fantastik! 4D. It’s a fun and unique product that brings together so many layers of flavour. I love how it pushes the boundaries in the coated wafer space, and I’m excited for everyone to try it and enjoy the experience.”
Sreeleela said, “I am thrilled to be a part of Sunfeast Fantastik! 4D campaign. This indulgent product is a game-changer. The four layers come together to create a delightful treat which is absolutely irresistible. Can’t wait for all of you to try it and love it as much as I do.”
|
|
|
|
|
|
|
|
|
|