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Sunpure launches new product category of Blended Spices
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Wednesday, 25 September, 2024, 08 : 00 AM [IST]
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Our Bureau, Bengaluru
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Sunpure, South India’s largest edible oil brand of MK Agrotech has launched a new product category of Blended Spices. Starting with Sambar Powder, Rasam Powder and Puliyogare Powder, the latest product category is expected to clock Rs 10-12 crore in revenues in FY 2024-25.
Earlier this year, its Karnataka-based parent organisation, forayed into the Rs 25,000 crore branded spices market with the launch of Red Chilli Powder, Turmeric Powder and Coriander Powder. The company plans to further expand its product portfolio to include grains, pulses, dry fruit, and other food products in the near future.
Building on the brand’s legacy of bringing together the best of technology and tradition, its vision is to become a Pan-India FMCG brand that empowers consumers to embrace healthy living. All products under the newly-launched Blended Spices category share the brand USP of no artificial colours, no artificial flavours, and no added preservatives.
Sridhar Vaidyanathan, chief operating officer, MK Agrotech, said, “The health and well-being of our consumers is at the heart of everything we do. The decision to launch the new category of Blended Spices was based on the strong consumer demand for trustworthy and healthy products that can do justice to the intricate blend of flavours and spices that are synonymous with Indian cuisine.”
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