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Sunpure unveils multimedia brand campaign
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Saturday, 04 July, 2026, 08 : 00 AM [IST]
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Our Bureau, Bengaluru
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Sunpure, the flagship edible oil brand from MK Agrotech (A Masoom Group Company), unveiled its brand campaign celebrating 30 years of purity, trust, and happiness in millions of Indian homes. Featuring Kiccha Sudeep and Priyamani, the campaign shines the spotlight on Sunpure Refined Sunflower Oil, the brand's flagship product that has been a trusted choice for generations of consumers across South and West India.
For three decades, it has remained a trusted companion in kitchens across Karnataka, Andhra Pradesh, Telangana, Tamil Nadu, Kerala, Maharashtra, Goa and Odisha, earning the confidence of millions of households through its unwavering commitment to purity, quality, and consistency. The new campaign is a tribute to this enduring relationship, celebrating the simple moments of love, togetherness and happiness that begin around every dining table. At the heart of the campaign lies a unique and authentic connection between the brand and its ambassadors.
Coinciding with its 30-year milestone, it has expanded its portfolio with the launch of its Champion Refined Canola Oil - a premium edible oil rich in MUFA (monounsaturated fatty acid) and Omega 3 and designed for health-conscious consumers. Also, its neutral taste and aroma make it suitable for all kinds of Indian cooking. The new offering reflects the brand's continued focus on innovation and delivering healthier, high-quality cooking solutions while complementing its trusted range of edible oils.
Mannan Khan, director, Masoom Group, said, "This year marks a significant milestone in Sunpure's journey as we celebrate 30 years of serving millions of families with products they trust every day. Our new campaign is a celebration of that enduring relationship and the values that have shaped our brand-purity, quality, care, and togetherness. We are equally delighted to introduce ‘Sunpure Champion Refined Canola Oil’, reaffirming our commitment to offering innovative, healthier cooking solutions that cater to the evolving preferences of today's consumers while remaining rooted in the trust we have built over the last three decades."
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