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Supreem now storms into super foods space with 19 products suited for the Indian palate
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Thursday, 14 October, 2021, 08 : 00 AM [IST]
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Nandita Vijay, Bengaluru
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Mysuru-based Supreem has now made its maiden entry into super foods with 19 products and 38 more by the year end. The company, which has a strong base in Mysuru in pharmaceuticals has now diversified to manufacture healthy superfoods assessing the promising marketing opportunity.
These products are made from natural ingredients to boost healthy living with no side effects. The range, which includes 19 products available across ecommerce platforms and modern retail chains, will be expanded to a total of 50 by the end of this financial year. "We have a plan in place to increase it to over 100 products by the end of next financial year. The market offers ample growth prospects and is driven by the consumer demand for health, safety and convenience," Sadanand Nagaraja Rao, chairman & managing director, Supreem Super Foods, told FnB News at the sidelines of the launch event.
The products include those for Health Management, Performance Beverages & Foods along with Lifestyle Management Products. Some of these are Garcicumin, Superejuven, Sucrestat, Gingerin, Suvarna Amla, Wellness Treats, Gingberry Candy, Co-Zing Candy. There is also a Normalife Healthy Snack line up of Soya Chips, Oats Puffs, Multipurpose Mix, Fava Beans, Mint Chips, Seedy Mix, Ragi Millet Chips, Quinoa Mix and Quinoa Puffs.
Stating that living healthy is the need of the hour and here, Rao said that the effort is to combine innovation and experience, to research and develop smart, sustainable superfoods that can be consumed on the go. "Today’s lifestyle demands quick and healthy bites that are packed with adequate nutrition and we have ensured infusing our range with immunity boosting ingredients to also keep lifestyle disorders at bay."
Supreem Pharmaceuticals achieved a turnover of Rs. 68 crore last financial year. The growth CAGR has been over 20% turnover & profitability over the last 5 years. This financial year with the launch of consumer products division Supreem Super Foods, the company hopes to achieve a combined turnover of around Rs. 90-100 crore. Now Supreem Pharmaceuticals is investing over Rs. 25 crore over next 5 years to build this consumer business to achieve a CAGR of over 30% in the next 5 years to reach a combined turnover of Rs. 250+ crore with both the divisions giving approximately equal share to the business, he said.
"Through the launch of this new consumer division, we aim to invest over Rs 80 crore over the next three years. This would lead to a direct and indirect employment to the tune of 1500 - 2000 during this period," said the chief of Supreem Super Foods.
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