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Sweeten your celebrations with Turkish Hazelnut mithais
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Saturday, 19 October, 2024, 08 : 00 AM [IST]
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Our Bureau, New Delhi
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Turkish Hazelnut, in collaboration with Haldiram's, unveils an exciting twist to traditional mithai this festive season with the launch of eight premium hazelnut-based sweets, now available in select stores across Delhi and NCR. This festive offering combines the rich, creamy flavour of Turkish Hazelnuts with Haldiram’s mastery of traditional Indian sweets, delivering a delicious treat that is both indulgent and wholesome.
The newly introduced mithais include hazelnut Katli, hazelnut Lauj, hazelnut bites, hazelnut fusion, hazelnut crunch, hazelnut ladoo, hazelnut delight, and hazelnut dates.
Turkish hazelnuts, known for their heart health benefits, cholesterol reduction, and energy-boosting properties, create a delicious and healthy treat. With consuming only 25-30 g of these per day, gives 100% of the RDA for vitamin E, along with other benefits like improved skin, bone, and heart health. Turkish hazelnuts offer Indian consumers a nutritious snack that supports overall well-being and a balanced lifestyle.
Firat Sunel, Turkish ambassador, said, "We are proud to see Turkish Hazelnut partnering with Haldiram’s to introduce innovative mithais this festive season. This collaboration not only brings a unique twist to traditional Indian sweets but also celebrates hazelnut’s rich flavour and Turkish heritage. Türkiye's long and proud history of hazelnut cultivation, which produces an impressive 65% of the world's hazelnuts. Its unique climate allows it to remain the world's largest exporter of premium hazelnuts. We believe that this fusion of flavours will captivate consumers and offer a unique blend of taste and nutrition, creating a memorable experience for all."
Mansi Ahuja, India representative of Turkish Hazelnut, said, “This is more than just a festive partnership for us at Turkish Hazelnuts. It allows us to share the unique flavour and health benefits of hazelnuts in traditional Indian sweets, while also making it easier for consumers to enjoy this exceptional nut in everyday treats and festive gifting. Together, we aim to elevate the sweets market by offering products that not only delight the palate but also promote a healthier lifestyle. By incorporating Turkish hazelnuts into Haldiram’s beloved confectionaries, we are reimagining classic mithai to create a unique experience that celebrates the best of both culinary worlds."
Kailash Agarwal, president of retail at Haldiram’s, said, "We are thrilled to introduce a delectable range of hazelnut-based sweets this festive season. It satisfies your taste buds but also offer a healthier indulgence. This partnership, enhances our offerings and celebrates both taste and wellness."
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