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Swiggy hosts Creator Con to explore trends, technology & future of food
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Monday, 11 November, 2024, 12 : 00 PM [IST]
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Our Bureau, Bengaluru
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Swiggy recently organised India’s first- ever Swiggy Creator Con, in New Delhi. Set against the iconic backdrop of Mehrauli, near Qutub Minar, this one-of-a-kind event brought together over 700 prominent food and lifestyle influencers, industry experts and culinary talents to connect, share ideas, and discuss the future of food culture in India.
It marks a significant milestone in the Indian food landscape, setting a new standard for how brands, creators, and consumers interact within the food ecosystem. It served as a dynamic networking hub, bringing influencers, chefs, and restaurant brands together to share ideas, experiences, aspirations and future trends. With food discovery increasingly happening through digital content on platforms like Instagram, the interdependence among influencers, chefs, restaurant brands, and platforms have grown immensely. The attendees explored how Swiggy’s platform can support and empower food brands and content creators while embracing India’s ever-evolving food culture. The event was a blend of learning and celebration- with insightful discussions, engaging masterclasses, interactive sessions and live performances.
Kicking off the evening, Rohit Kapoor, CEO, Swiggy Food Marketplace shared his vision for how Swiggy is empowering food creators, chefs and brands in building a more connected and collaborative food community. He said, “Everyone is a creator today. The Swiggy Creator Con gets our creator family together, helps them learn from each other, and express themselves. For me personally, it was fun to meet the extended fam, we'll all grow together as a community and learn from this experience.”
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