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Swiggy with Singham Again create Guinness World Record for the largest vada pav delivery in a single order
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Thursday, 17 October, 2024, 08 : 00 AM [IST]
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Our Bureau, Bengaluru
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Swiggy, India’s pioneering on-demand convenience platform along with the team of the film Singham Again has created a new Guinness World Record for delivering the largest vada pav order in a single delivery. In collaboration with the team of the film, Ajay Devgn, and Rohit Shetty, the platform delivered 11,000 vada pavs to children from the Robin Hood Army, an NGO that focuses on fighting hunger through surplus food distribution across multiple locations in Mumbai.
Mumbai’s iconic vada pavs from MM Mithaiwala, were delivered using the platform’s newly launched Swiggy XL Fleet, designed for handling bulk food deliveries.
The first stop was Airport High School & Junior College in Vile Parle, where Ajay Devgn, Rohit Shetty and the platform’s co-founder Phani Kishan received the order, creating a Guinness World Record for the largest number of Vada pavs delivered in a single order. The vada pavs were distributed across RobinHoodArmy-supported schools in Bandra, Juhu, Andheri East (Chandivali and Chakala), Malad, and Borivali.
Phani Kishan, co-founder and chief growth officer, Swiggy, said, “In the 10 years of Swiggy, we have delivered millions of vada pavs across Mumbai, and other cities. We’re going XL by teaming up with Singham Again to set a Guinness World Record for the largest single food order for Vada pavs. This exciting event perfectly captures Swiggy’s commitment to delivering food whether big or small—and celebrates the love for Mumbai’s iconic street food in a truly spectacular Singham style.”
Swiggy XL, a fleet of electric vehicles introduced to efficiently handle high-volume orders, played an instrumental role achieving this Guinness World Record. This first of its kind initiative demonstrated its focus on leveraging technology and innovation to address evolving delivery needs while making a significant contribution to the community. The idea was conceptualised and executed by Havas Play.
Mohit Joshi, CEO, Havas Media Network India, said, “We’re always driven by the ambition to create meaningful connections through meaningful media that reflect cultural shifts. With Swiggy, we’ve once again tapped into the pulse of pop culture, delivering a campaign that’s bold, innovative, and community focused. Securing the coveted Guinness World Records title for the largest vada pav delivery exemplifies not only the disruptive potential of Swiggy XL but also our strategic vision in crafting high-impact, culturally resonant campaigns that redefine the industry.”
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