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Symrise unveils Symvision AI – an AI-based multisource prediction tool for flavours, ingredients & claims
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Saturday, 28 December, 2024, 13 : 00 PM [IST]
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Holzminden, Germany
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With the launch of its trend prediction tool Symvision AI, Symrise can deliver valuable and actionable insights for food and beverage manufacturers to develop successful innovations. By using AI and a unique data structure it anticipates trends for flavours, ingredients and claims. This helps identify promising market opportunities. The tool enables manufacturers to develop market-relevant food and beverage innovations by analysing multiple data sources and understanding how trends move across the globe and product categories.
In a rapidly changing world, getting ahead of consumer demands has become essential. As consumer preferences for food and beverages shift, manufacturers need to decode and anticipate market changes. This is crucial to create market-relevant food and beverage innovations that consumers love and that cater to their ever-changing wishes. Now, what kind of flavours, ingredients and claims do consumers exactly want? To answer this question, it developed Symvision AI, a trend prediction tool designed to predict the future of taste, nutrition and health.
Leif Jago, global marketing manager food & beverage at Symrise, said, “Consumer taste preferences change over time. Symvision AI allows us to anticipate these changes and predict trends for flavuors, ingredients and claims. It enables us to deliver consumer-preferred taste, nutrition and health solutions for food and beverage innovations at the right time in the right place.”
To achieve reliable and valid trend predictions, Symvision AI utilises a unique data structure, combining internal and external data sources, including historical data. The tool tracks reliable data at every relevant time point of a trend lifecycle. This ranges from early signals in social media to market and product launch data. The company continuously enriches the data sources with additional proprietary research data.
Analysing these data sources with advanced artificial intelligence algorithms enables Symvision AI to decode trends for flavours, ingredients and claims. It provides an understanding of how these trends move across the globe and product categories. In addition, the tool shows which consumer needs and emotional benefits specific taste tonalities address. This allows promising recommendations for specific product categories and markets.
Dr Dariah Lutsch, research manager, global sensory & consumer insights food & beverage at Symrise, said, “Several factors make our tool unique. It uses a proprietary multisource data structure that is processed by advanced AI such as machine and deep learning models. We will continuously improve and enrich our dynamic tool Symvision AI with more data points and more features. This will increase the benefits for our customers.”
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