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Tata Soulfull engages over 38 schools in Bengaluru for millet awareness
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Tuesday, 24 December, 2024, 08 : 00 AM [IST]
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Our Bureau, Bengaluru
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Tata Soulfull, India’s leading brand for millet-based snacks and cereals, is proud to celebrate International Millets Day with its impactful ‘Desh ke Millets’ School Connect Drive. This year, the initiative has successfully reached over 38 schools in Bengaluru, including prominent institutions such as Goodwills Girls' High School, St Joseph’s Convent Girls High School, St John’s High School, and St Aloysius High School.
The programme has educated around 27,000 students in Bengaluru about the nutritional, environmental, and sustainable benefits of millets. Nationwide, it has already engaged with over 1 lakh students across 100 schools in six cities, including Bengaluru, Chennai, Mumbai, Delhi NCR, Kolkata, and Hyderabad. Tata Soulfull aims to expand its reach to 1 lakh additional students in the coming months, with a goal of engaging with 50 schools in Bengaluru by year-end.
Prashant Parameswaran, president, Soulfull at Tata Consumer Products, said, “At Tata Soulfull, we are committed to making the ancient superfood millets accessible to modern consumers through innovative formats. Through our School Connect Programme, we’ve already educated over 1 lakh students about the benefits of millets. In Bengaluru alone, we’ve reached 38 schools so far and are on track to achieve our goal of 50 schools. We believe that engaging with young minds is key to driving lasting change and inspiring them to embrace millets as a sustainable and nutritious food choice.”
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