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Tata Tea calls to explore flavours, wellness and regional favourites on International Chai Day
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Thursday, 21 May, 2026, 08 : 00 AM [IST]
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Our Bureau, Bengaluru
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Tata Tea Premium continues to celebrate India’s diverse tea preferences with its unique ‘Desh Ki Chai’ proposition. With customised blends, state-specific packaging and localised communication inspired by regional pride, the brand delivers a tea experience rooted in local tastes while backed by a trusted national legacy. On the occasion of the International Chai Day observed on May 21, this year’s theme is "Sustaining Tea, Supporting Communities.
The company has presented three of its brands: Desh Ki Chai, Agni Extra Josh and Organic India Masala Black Tea.
Desh Ki Chai’ is now available across major retail stores and leading e-commerce platforms, including Amazon and Tata Nutrikorner.
The company said that its brand Agni Extra Josh is designed for today’s fast-paced lifestyle. It brings consumers a tea blend with added natural caffeine for an energising experience. Building on the brand’s iconic ‘Josh Jagaye Har Roz’ proposition, the blend delivers an extra burst of refreshment and energy, making it the perfect companion for active mornings and demanding schedules. It is available across major retail stores and leading e-commerce platforms, including Amazon and Tata Nutrikorner.
For those preferring a strong and aromatic cup of chai, Organic India Masala Black Tea combines robust black CTC tea with warming spices like ginger, cardamom, cinnamon, clove and black pepper for a refreshing and flavourful experience. Rich in antioxidants and crafted with certified organic ingredients, this blend delivers a mindful tea-drinking experience in every sip. It is available across leading retail stores and e-commerce platforms, including Amazon and Organicindia.com.
Organic India Tulsi Masala Chai blends robust Assam black tea with Tulsi, ginger, cinnamon, cardamom, clove, nutmeg and mace for a rich and flavourful cup. Crafted with certified organic ingredients and 100% whole herbs, this invigorating blend helps support immunity, relieve stress and provide antioxidant protection, making it the perfect addition to your everyday wellness ritual.
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