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Tendulkar joins SML as brand ambassador
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Monday, 06 July, 2026, 12 : 00 PM [IST]
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Our Bureau, Mumbai
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SML Limited onboards cricket legend Sachin Tendulkar as its brand ambassador, as the company looks to strengthen trust-led growth and deepen engagement with farmers and stakeholders across the agricultural value chain. The association builds on Tendulkar’s enduring credibility, widespread public trust, and connect across urban and rural India, reinforcing its commitment to delivering dependable agricultural solutions that support farmers' long-term success.
For over five decades, it has built its reputation on scientific innovation, quality, and farmer-centric solutions across Crop Nutrition, Crop Protection, and Biologicals. As agricultural challenges continue to evolve with climate change, food security concerns, and sustainability priorities, the company believes that strong brands built on trust and long-term relationships will play an increasingly important role in shaping the future of agriculture.
Beyond a conventional brand endorsement, Tendulkar's association represents a shared commitment to trust, performance, and long-term impact in Indian agriculture. As one of India's most respected public figures for his values of discipline, consistency, excellence, and performance, his association strengthens its efforts to deepen engagement with farming communities while reinforcing confidence in its portfolio of high-performance agricultural solutions that farmers can rely on season after season.
Tendulkar said, "The future of agriculture will be shaped by ideas that combine innovation with purpose. It is encouraging to see SML working towards solutions that can empower farmers and contribute to a more sustainable future."
Bimal Shah, managing director, SML Limited, said, "The Indian agri-input industry is undergoing a significant transformation. Beyond product innovation, farmer confidence, channel trust, and corporate credibility are emerging as key differentiators in driving long-term growth. Sachin Tendulkar represents values that resonate deeply with SML — trust, excellence, consistency, and performance. His enduring credibility across rural and urban India makes him a natural fit for our brand and our vision for the future. As SML enters its next phase of growth, this partnership reinforces our commitment to innovation, sustainability, and delivering high-performance agricultural solutions that empower farmers and contribute to India's agricultural progress."
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