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The Coca Cola Company to acquire premium alcohol ready-to-drink brand in Australia
Monday, 13 January, 2025, 16 : 00 PM [IST]
Victoria, Australia
The Coca Cola Company announced that it has entered into an agreement to acquire Billson’s, an Australia-based brand of alcohol ready-to-drink products that include local market leaders Vodka with Tangle, Vodka with Grape Burst, and Vodka with Portello. 

The current owners, Nathan and Felicity Cowan, will continue to produce their well-known cordial, soda, and beer range under a new brand name and to operate their hospitality business in Beechworth, Victoria, Australia. 

Matthias Blume, Coca Cola vice president of marketing, ASEAN and South Pacific, said, “We are excited to add Billson’s to our portfolio of Australian brands. This acquisition allows us to expand in the dynamic and growing alcoholic ready-to-drink category in Australia and aligns with our vision to provide a beverage for every occasion, always keeping the consumer at the centre of everything we do. Of course, we know that offering options with alcohol brings new responsibilities for us, and we take these seriously. Our Responsible Alcohol Marketing Policy determines how we responsibly go to market with alcohol brands.”

“Billson’s team has built the brand through innovative flavours and great-tasting drinks, creating a passionate community of flavour chasers. We are looking forward to expanding on those foundations and bringing great-tasting Billson’s products to even more Australians,” added Blume.

Nathan said, “We are thrilled to have entered into an agreement to sell the Billson’s brand and ARTD range to a company like Coca Cola. We wholeheartedly believe that the brand is in the best possible hands for it to thrive long into the future.”

Felicity said, “This will allow us to dedicate ourselves to what we love most: the Beechworth venue experience and our historic cordial range. We’ll also have more time to focus on our passion for soda, liqueurs, beer and alpine spring water.”
 
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