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The Organic World, expands to Hyderabad, seeks to establish a strong network of COCO & FOFO stores
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Monday, 30 September, 2024, 08 : 00 AM [IST]
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Our Bureau, Bengaluru
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The Organic World, part of the Bengaluru-based Nimida Group and India’s leading Responsible Retailer announced the expansion of its store network to Hyderabad. This development represents a significant step in TOW’s strategic pan-India growth plan, marking the brand’s first venture outside its home city of Bengaluru.
Hyderabad has been strategically chosen for this expansion due to its cosmopolitan demographic. The city's growing awareness and acceptance of chemical-free products make it an ideal location for its curated offerings. The current launch is in line with the company’s aim to achieve 100 stores target by end of 2025.
Gaurav Manchanda, founder, Nimida Group, said, “Our Hyderabad store is only the first of many to come. We believe that health should not be a privilege reserved for the affluent. Our mission is to make our organic and natural groceries accessible and affordable to everyone. With over 3000 worry-free, wholesome, curated groceries available, we are excited to empower consumers to embrace a healthier and safer lifestyle, free of harmful chemicals.”
Its expansion plan includes additional stores not only in Hyderabad but also in key markets such as Bangalore, Mysore, Pune, and other tier 2 and tier 3 cities across India. This strategic plan aims to create a robust network of COCO (company-operated company-owned) and FOFO (franchise-owned franchise-operated) stores, ensuring that the benefits of a chemical-free lifestyle reach an ever-widening audience.
“Our vision is to redefine industry benchmarks for authenticity, accessibility, and affordability our launch in 2017, we have been committed to raising awareness about the compromises associated with conventional lifestyle choices. We’re proud to be at the forefront of this transformative movement,” Manchanda added.
It offers a diverse range of products, including organic-certified, pesticide-free fruits and vegetables, wholesome chemical-free staples, personal care products devoid of parabens and sulphates, health and wellness items, and nutritious snacks—all curated with care for the community and the planet.
“Residents of Hyderabad are invited to visit the new store in Pragathi Nagar and explore a unique shopping experience dedicated to worry-free, wholesome, curated groceries. With plans for additional stores in key catchment areas in the coming months,” said the company.
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