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The Sweet Change closes 1.7-cr in pre-seed led by Rebalance
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Friday, 05 June, 2026, 12 : 00 PM [IST]
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Our Bureau, New Delhi
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The Sweet Change, a brand built on the belief that if sugar reduction is to become mainstream, consumers need an alternative that delivers the familiarity and experience of sugar without its drawbacks. Founded in 2024 by Manvi Agnihotri and Sheen Hitaishi, it is made with monk fruit, allulose, and prebiotic guar fibre.
It was formulated with a clinical-first approach: no erythritol, no artificial ingredients, no unnecessary fillers, and no bitter aftertaste. The company has also built one of India's highest-concentration monk fruit formulations available in the market. They are building a portfolio of natural sweeteners designed to help anyone switch to a healthier alternative of sugar.
Agnihotri said, "The Sweet Change is building for a future where reducing sugar becomes a default consumer choice rather than a medical recommendation. In just one year, we have generated over Rs 1.69 crore in revenue, fulfilling over 15,000 orders. We have grown at an exceptional 84% month-on-month compounded growth rate over the last three months, scaling revenue from Rs 8 lakh to Rs 50 lakh per month following the launch of our sweetener drops in March 2026, with gross margins of 75%. We are currently ranked among the top sweetener brands on Amazon India. Our long-term ambition is to become the default sugar replacement brand across Indian households, cafés, foodservice, and packaged foods.”
The company will use the capital to expand distribution, launch new products and accelerate its mission of helping Indians reduce sugar without compromising on taste.
“Some of the most exciting consumer businesses of the next decade will emerge at the intersection of health and everyday behaviour. The Sweet Change is not simply selling a sweetener. It is helping consumers make one of the most important dietary shifts of their lives without asking them to sacrifice the experience they love. What impressed us about The Sweet Change was the combination of deep founder insight, product quality and strong consumer adoption.” added Aishwarya Malhi and Vikas Kumar, co-founders of Rebalance.
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