|
|
|
You can get e-magazine links on WhatsApp. Click here
|
|
|
|
|
|
Third Wave Coffee brings new twist to Bobbles, unveils nine new variants
|
|
Saturday, 12 July, 2025, 12 : 00 PM [IST]
|
|
Our Bureau, Bengaluru
|
Third Wave Coffee has officially launched Bobbles - its range of bubble tea, marking an evolution in their existing boba category. Now available across all locations, Bobbles is up for taste across nine bold and refreshing flavours, where patrons can experience both popping boba to chewy boba depending on their vibe for the day. The new launch also marks yet another milestone in the larger food and beverage innovation journey of the brand.
What began as a seasonal experiment with classic Bobbles quickly became a customer favourite, sparking demand for a more diverse offering. As millennial and Gen Z consumers increasingly seek global flavours and socially driven choices, the bubble tea category is expected to more than double by 2033, redefining what indulgence means. Its entry into this space reinforces its mission to be an inclusive, beverage-first café destination celebrating variety, experience, and personal choice.
Anirudh Sharma, co-founder of Third Wave Coffee, said, “The response has been phenomenal. While coffee is at our core, we’ve always seen ourselves as a beverage-forward brand. Our goal is to stay relevant to all kinds of consumers in our community, whether they start their day with a strong brew or prefer something playful in the evening. The same guest who walks in for their morning coffee might come back later for a different kind of indulgence. The love and enthusiasm from our community pushed us to explore this category further. With our new range, we’re introducing exciting flavours and chewy boba — adding more texture, more fun, and more indulgence to every cup. This launch is another step in our ongoing journey to innovate and craft memorable beverage experiences.”
|
|
|
|
|
|
|
|
|
|