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Tic Tac brings new campaign ‘Vibe Mera Fresh’ with Singh’s charisma!
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Thursday, 20 June, 2024, 08 : 00 AM [IST]
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Our Bureau, Mumbai
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Tic Tac, the confectionery brand of Ferrero India (part of Ferrero Group), one of the world’s leading manufacturers of sweet-packaged products, has announced the launch of its new brand film in collaboration with the brand endorser Bollywood actor, Ranveer Singh,along with the Indian rapper Chaitnya Sharma aka SlowCheeta, who is popularly recognised for his work in films like Maidaan, Gully Boy and Brahmastra. The film features the actor Ranveer Singh grooving to the ‘VibeMeraFresh’ song that's been curated by SlowCheeta. The brand aims at building consideration among the youth of India through this unique and spirited collaboration.
Tic Tac campaigns are strategically curated, keeping in mind the vibrant youth of India. Today’s youngsters are passionate about creating feel-good moments and have a very strong affinity for music, which makes this campaign the perfect way to establish a deeper connect with them. The Rap segment uplifts the moods and creates refreshing moments, much like Tic Tac fresh mints, which bring good vibes anytime and anywhere.
The digital film opens with the brand endorser Singh vibing to a fun rap song crafted by SlowCheeta. Dressed in jumpsuits reflecting the vibrant colours of Tic Tac flavours, Singh’s energetic and lively persona shines through. The rap song speaks the cool and classy youth lingo such as drip max, waddup bro, yoyo vibe kya hain aaj, etc, making it fun and relevant to the brand’s young consumers. The ‘VibeMeraFresh’ song also echoes a ‘Vibe-Check’ and further emphasises on how Tic Tac always keeps the mood upbeat and fresh.
Commenting on the campaign, Zoher Kapuswala, marketing head, Pills & Gums, Ferrero India, said, “Tic Tac is a youth-oriented brand and our young audience’s preferences are central to any campaign or product innovation. Our brand endorser Ranveer Singh is the perfect choice for us with his dynamic presence, along with SlowCheeta who a favourite among the Gen Z is, the campaign brilliantly captures the refreshing essence of our new curated Tic Tac tune. We hope the youth enjoys the new Tic Tac tune, ‘Vibe Mera Fresh,’ that will help them feel upbeat and trigger positive vibes”.
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