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Timios, an age-appropriate, natural, healthy snacks brand for children
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Thursday, 05 November, 2020, 16 : 00 PM [IST]
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Our Bureau, Mumbai
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The global market for kids’ food and beverages is projected to reach US$144 billion by the year 2024. The reasons for this include rising emphasis on child health and wellness, growing awareness and benefits of right dietary habits.
Children today have access to packaged food more than ever. A quick stop at the supermarket can result in a number of snack packs that are mostly unhealthy. Currently, there are limited or hardly any options available in the category of healthy age appropriate packaged food for children.
The company was started with an aim to offer age-appropriate and healthy snacks for children. Founded by brother-sister duo, Aswani Chaitanya and Hima Bindu in 2016, it has a range of healthy food products designed for children. The products are age-appropriate covering age ranges starting from 6 months to 12 years. Each product is made with 100 per cent natural ingredients and contains zero preservatives.
With 7 categories of products, the brand offers finger food, munchies, energy bars, biscuits, probiotic bites and much more. Each of these products are designed in suitable portions to provide the necessary nutrition. It will soon be introducing weaning food and other snacks for toddlers and schools.
Funding
It is funded by MTR Foods Pvt Ltd. They have recently raised Pre Series A funding led by Rangsons Technologies LLP, part of NR Group. The round also saw participation from Paipal Ventures LLP
Availability and orders
In the last one year, it has served 2.5 lakh+ customers. The products are available on their website, online platforms like Amazon, BigBasket, Firstcry and Flipkart. With 400-plus orders every day, the company also sells its products in over 350 stores (organic stores and kids/baby stores). In addition to this, the brand has recently launched a WhatsApp store to sell directly to consumers.
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