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TopGum launches first liquid honey based gummy supplements
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Thursday, 17 October, 2024, 15 : 00 PM [IST]
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Tel Aviv
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Gummy supplement manufacturer TopGum Industries Ltd., unveils HoneyGum, a line of all-natural, honey-based functional gummies. The new product joins the company’s rapidly expanding portfolio of advanced dietary supplement gummies.
What makes this gummy unique is it utilisation of pure, high-dose liquid honey as opposed to commonly used powdered honey. Harnessing the ancient wellness benefits of pure liquid honey, it seamlessly blends one of nature’s finest ingredients into its advanced gummy formulation technology. The company will introduce the new line, alongside its innovative Caffeine Gummicino, IronGum, and others at SupplySide West, Mandalay Bay, Las Vegas, on Oct 30-31, 2024, booth #5647.
Honey is enjoying a revival among consumers. According to CNBC Honey was a key trending flavour in multiple food and beverage products featured at the summer Fancy Foods Show 2024 in NY. Honey also was third on the 2023 Winter Fancy Food Show’s Trendspotter Panel Top 10 List.
The HoneyGum Experience
It taps into the honey trend with five functional gummies targeting specific health categories:
- Honey Sleep Relaxation: Features honey (500mg) with chamomile extract, GABA, L-theanine, and valerian in a calming, lemon-chamomile flavour, designed to help promote restful sleep.
- Honey Immune: This gummy is enhanced with 500mg honey, elderberry, vitamin D (1000IU) and other vitamins in a vibrant mixed-berry flavour.
- Honey Immune Ginger: Combines ginger, propolis, and honey (500mg) in a refreshing apple flavour.
- Honey Energy: Delivers 500mg honey-infused energy via B-vitamins and caffeine in a bright tangerine flavour.
- High-Dose Honey: Offers the highest amount of honey in a single gummy, enriched with biotin for beauty-from-within, and comes in a natural, light brown hue.
It incorporates high-dose pure liquid honey, preserving the gummy’s advantages without the use of fillers such as cornstarch and stabilisers. Jennifer Toomey, head of New Product Development, US, for TopGum, said, “Combining liquid honey into a stable gummy matrix in a way that hits the right texture and flavour notes is a complex process. But it was important for us to showcase the benefits of honey without the unnecessary additives that can come with a dry or powdered ingredient. Every HoneyGum gummy is a sensory delight. With unique flavours such as lemon chamomile, mixed berries, and tangerine, these gummies are not merely wellness supporting supplements—they're all-natural treats.”
Eyal Shohat, CEO of TopGum, said, “The new line of honey-based functional gummies is designed to meet the diverse needs of consumers in their active lifestyles. Each HoneyGum product is carefully crafted to deliver a holistic, wellness solution in a deliciously chewy and convenient format. This new gummy series is a prime example of how TopGum can innovate a full line of products responding to consumer demands for functional supplements that can deliver a flavourful and enjoyable experience.”
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