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Trailytics secures mandate for Agro Tech Foods with e-commerce analytics
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Tuesday, 25 March, 2025, 12 : 00 PM [IST]
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Our Bureau, New Delhi
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Trailytics, a leading data analytics solutions provider, has secured the analytics mandate for Agro Tech Foods Ltd (ATFL), redefining how data insights drive growth and efficiency in the online food retail sector. With its powerful analytics capabilities, the company is set to empower it with real-time, actionable intelligence, helping the brand optimise its digital presence, improve customer engagement, and enhance sales performance.
It is a public limited company engaged in the business of marketing food and food ingredients to consumers and institutional customers, has been expanding its e-commerce footprint. However, in today’s fast-paced digital marketplace, success is no longer just about great products—it’s about having the right data to make informed decisions. This is where the company comes in as a game changer.
The company has revolutionised e-commerce analytics by providing brands with deep insights into consumer behaviour, market trends, and sales patterns. With seamless integration into its digital platforms, the company will provide comprehensive analytics covering everything from product performance and pricing strategies to customer sentiment and competitor benchmarking.
Anirudh Varshney at Trailytics, said, “Our goal is to help ATFL not just navigate but thrive in the competitive e-commerce landscape. By leveraging advanced AI-driven analytics, we enable brands to make data-backed decisions that enhance efficiency, maximise profitability, and create a superior customer experience.”
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