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Travis & Jason Kelce compete at General Mills cereal training camp
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Wednesday, 04 September, 2024, 08 : 00 AM [IST]
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Minnesota, USA
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General Mills has been scouting America’s favourite football brothers, Travis and Jason Kelce, since they revealed their top cereals last year on their hit podcast, “New Heights.” Earlier this summer, the Kelces took new positions off the field as cereal co-creators of the historic new General Mills cereal: the Kelce Mix, which combines their top three favourite cereals — Cinnamon Toast Crunch, Lucky Charms and Reese’s Puffs cereal — in one box.
To prepare for this dream job, the brothers attended Cereal Training Camp, which put their passion for competition and love of cereal to the test. Travis and Jason participated in epic cereal challenges to win the chance to create the first-of-its-kind Kelce Mix and be featured on limited-edition, Kelces’ Pick boxes of Honey Nut Cheerios, Cinnamon Toast Crunch, Lucky Charms and Reese’s Puffs cereal. Now in advance of their new cereal mix hitting shelves in September, fans can tune in to see the brothers’ experience at Cereal Training Camp in a series of videos that showcase how the duo achieved cereal greatness and emerged victorious by proving their athleticism, ingenuity and undeniable good taste. The content will be featured in TV and online ads, with more extensive footage and behind-the-scenes content available at www.cerealtrainingcamp.com.
“I take my cereal game seriously, and thank goodness, because Cereal Training Camp was no joke. The only thing Travis and I know more about than football is cereal — so we’re honoured to take home the victory and consider ourselves officially inducted into cereal culture with Kelce Mix,” said Jason.
“I’ve said that I’d eat a whole box of Reese’s Puffs cereal in one sitting, and while I stand by that, our creation might just be the new MVP of the cereal aisle. We’d go through two to three boxes of our favourite cereals a week when we were growing up, so being able to team up with General Mills now is a full circle moment for us,” said Travis.
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