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United Breweries expands portfolio with street-inspired Kingfisher flavours
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Friday, 24 January, 2025, 15 : 00 PM [IST]
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Our Bureau, Mumbai
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United Breweries Limited (UBL), the country's largest beer manufacturer, part of the Heineken Company, expanded its Kingfisher brand portfolio with the launch of Kingfisher flavours, introducing two variants- Lemon Masala and Mango Berry Twist. The flavours are inspired by the dynamic energy of Indian street culture and offer consumers a distinctive and modern twist on beer. The launch enhances its iconic status and redefines beer experience in the flavoured beer category.
It is a result of innovation merged with consumer preferences for premium beer experiences. The street-inspired themes of Lemon Masala and Mango Berry Twist stood out as clear favourites in the product testing stage with consumers. It will cater to a new generation of drinkers who crave bold, unconventional experiences and celebrate the rising pride in local ingredients.
Vikram Bahl, chief marketing officer, United Breweries Limited, said, “Kingfisher – The King of Good Times has always been at the forefront of creating new and exciting experiences for consumers. With Kingfisher flavours, we’re tapping into the vibrant street culture of India and reimagining it in a way that resonates with GenZ consumers. Lemon Masala and Mango Berry Twist are a celebration of local flavours and the spirit of experimentation. As we continue to innovate and expand our offerings, we’re confident that Kingfisher flavours will be loved by those who seek refreshingly different experiences.”
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