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Uppal Brewers & Distillers to debut with Soorahi Whisky
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Friday, 03 January, 2025, 08 : 00 AM [IST]
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Our Bureau, New Delhi
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Alco beverage industry veteran Ankur Sachdeva, Kanhav Uppal, Uppal Group and Manish Uppal, chairman and managing director of the Uppal Group, have united to create Uppal Brewers & Distillers with the objective of transforming the premium spirits segment. Their first offering, Soorahi Finest Blended Indian Whisky, is set to launch in January, 2025. Initially available in Delhi, the company has robust plans to broaden its reach across India and into international markets in the coming years. It offers an enticing combination of premium quality and accessibility.
It embodies the essence of exploration, skillfully integrating carefully curated ingredients with the expertise of a seasoned blender. Distinguished by its ability to seamlessly combine contemporary appeal with respect for tradition, Soorahi derives its name from the Hindi words “soo” meaning good, and “rahi” meaning traveler. The name symbolizes the era of discovery and travel that the Indian alcohol beverage space has experienced in the last few years. The packaging also incorporates symbolic elements such as a compass and North Star, indicating guidance and ambition.
Sachdeva said, “This entrepreneurial leap is an exciting challenge. Our focus is on creating brands that resonate with discerning consumers and Soorahi is our first step. Our vision with Soorahi is to introduce an Indian whisky that goes beyond expectations while celebrating our cultural roots. This venture denotes a commitment to excellence at every level; be it blending, packaging, or the overall experience. We aim to create a product that resonates with consumers who value quality, elegance, and a sense of pride. Soorahi is a representation of evolution, discovery, and aspiration for modern India.”
Uppal said, "The Uppal Group, founded over 40 years ago, has always been committed to delivering products that embody luxury, sophistication, and exceptional craftsmanship. With this unwavering dedication, we’ve made our mark in the world of real estate. Today, we bring that same passion and commitment to the alco-bev industry. We are now proud to introduce Soorahi- our first premium blended whisky, meticulously crafted with a singular focus to offer an unparalleled experience of excellence."
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