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Veeba launches fortified peanut butter in creamy and crunchy variants
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Tuesday, 24 October, 2017, 08 : 00 AM [IST]
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Our Bureau, Mumbai
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Veeba, one of India’s leading sauce, dip and dressing companies, has expanded their range with the launch of fortified Veeba Peanut Butter in two mouth-watering variants - Creamy and Crunchy.
While Creamy is smooth and melts in the mouth, Crunchy has the bite of peanuts. They are made from roasted peanuts and are rich in calcium, iron and Vitamins A and D and are a rich source of fibre and protein.
They are available in 340g and 1kg PET jars, priced at Rs 154 and Rs 299, respectively, at retail outlets pan-India. Viraj Bahl, founder and managing director, Veeba Food Services Private Ltd, said, “Today consumers are looking for healthier alternatives.”
He added, “We, at Veeba, feel that it doesn’t necessarily have to compromise on the taste.”
“Living up to our promise of tasty, better-for-you products, we’ve developed Veeba Peanut Butter - deliciously creamy and crunchy and fortified with calcium, iron and Vitamins A and D,” Bahl said.
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