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Velveeta enters the condiment aisle with launch of ‘Vel2Go’ packets
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Friday, 31 January, 2025, 16 : 00 PM [IST]
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Chicago, USA
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Velveeta, known for its cheesy, melty goodness is giving fans a new way to indulge by launching ‘Vel2Go’, single-serve, limited-edition packets of Velveeta cheese. While fans have long-enjoyed the ultimate cheesy pleasure that only it can deliver, they have been unable to do so on-the-go. Vel2Go is the brand’s first single-serve offering that launches it into a new category and allows cheese lovers to enjoy the delicious cheese on everything and anything – anytime and anywhere.
One in four millennials and Gen Z bring their own condiments on-the-go to elevate everyday meals. Yet, cheese lovers are left dissatisfied due to lack of convenient, cheese condiments – until now. For over 100 years, fans have unlocked unrestrained pleasure by adding the cheesy goodness to foods like nachos, hamburgers, vegetables – even a bowl of ramen. Now, with the launch of Vel2Go—the first on-the-go cheese packet on the market – the brand is making it easier than ever for fans to elevate any food item to satisfy those cheesy cravings – whether it be drive-thru fries or a stadium hot dog.
Stephanie Vance, brand manager for Velveeta, said, “Our fans know Velveeta is more than just cheese – it’s a lifestyle of indulgence – a celebration of outrageous pleasure, and a siren’s call for others to go all in on the things they love. We created Vel2Go as a portable offering that’s more than just a condiment – it’s the ultimate wingman that unleashes crave-ability and big mood food in ways other condiments can’t.”
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