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Vinod Intelligent Cookware debuts ‘Ceravit’ a toxin-free ceramic revolution for Indian kitchens
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Monday, 23 March, 2026, 14 : 00 PM [IST]
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Our Bureau, Mumbai
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Vinod Intelligent Cookware has officially entered the health-centric premium market with the launch of Ceravit, a 100% toxin-free ceramic cookware range. Engineered for the modern, health-conscious consumer, the collection integrates the brand’s proprietary Natural Mineral Advanced Ceramic (NMAC) Technology to provide a safer alternative to conventional non-stick products.
The Ceravit range is distinguished by its mineral-based coating, which is entirely free from PFOA and PFAS. This advanced NMAC technology not only ensures a toxin-free cooking environment but also delivers superior non-stick performance that requires significantly less oil.
Constructed with a high-quality aluminum base, the cookware guarantees even heat distribution and excellent conductivity, minimizing hot spots. Designed for durability, the induction-compatible series features enhanced scratch resistance, making it suitable for the rigors of daily Indian cooking.
Moving beyond mere functionality, Ceravit embraces contemporary lifestyle trends with a vibrant color palette, including Desert Rose, CeraGreen, and Washed Stone. The initial launch features 10 SKUs, covering essential kitchen tools such as:
• Fry Pans and Kadais
• Tawas and Paniyarakals
• Grill Pans
“Ceravit bridges the growing gap between health-focused cooking and the desire for stylish, contemporary kitchenware,” said Sunil Agarwal, Managing Director of Vinod Cookware India Private Limited. “This launch reflects our commitment to delivering premium, innovative solutions to today’s evolving consumers.”
Positioned in the accessible premium segment, Ceravit is being rolled out via a digital-first campaign featuring brand ambassador Chef Nehal and television personality Bharti Singh. The range is now available across India through major e-commerce platforms like Amazon, the brand’s official website, and extensive offline retail networks.
The launch is a cornerstone of Vinod’s FY26 roadmap, reinforcing the company's focus on category expansion and consumer-driven innovation in the domestic and international markets.
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