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Vitafoods Asia 2025: Empowering the future of health and nutrition in Asia
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Friday, 22 August, 2025, 08 : 00 AM [IST]
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Abhitash Singh, Mumbai
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As Asia’s nutraceutical market enters a dynamic growth phase, industry leaders and innovators are setting their sights on Bangkok for one of the most influential events in health and nutrition. Vitafoods Asia 2025 is scheduled to take place from September 17-19, 2025, at Level LG, Queen Sirikit National Convention Center (QSNCC). With an expansive showcase of dietary supplements, health ingredients, and functional nutrition solutions, this year’s edition promises to be bigger, better, and more impactful than ever before.
Asia’s Nutraceutical Market on the Rise
Consumer priorities in Asia are shifting toward preventive healthcare and long-term wellness. This has triggered an unprecedented expansion in the nutraceutical sector. According to Market Minds Advisory, the market is projected to grow from US$91.5 billion in 2024 to US$170 billion by 2034, driven by a strong compound annual growth rate (CAGR) of 8%.
Thailand, which will host Vitafoods Asia 2025, mirrors this trend. The Thai nutraceutical market is expected to hit THB 180 billion by 2030. Growing consumer awareness, constant product innovation, and a supportive regulatory landscape are fueling this progress, positioning Thailand as a strategic hub for the nutraceutical industry in Southeast Asia.
Speaking about the momentum, one of the organisers said: “Asia is now one of the fastest-growing nutraceutical markets globally, and Thailand is right at the heart of it. Vitafoods Asia 2025 is designed to reflect this growth by bringing together innovators, regulators, and business leaders under one roof to shape the future of functional health.”
Health Trends Defining the Next Decade
One of the most compelling features of Vitafoods Asia 2025 will be its ability to spotlight the latest health and nutrition trends that are reshaping consumer behaviour and product development across Asia. Insights from HMT reveal five dominant trends expected to dominate the sector:
- Healthy Aging & Lifespan Extension: With populations across Asia aging rapidly, demand for supplements and ingredients that support vitality, joint health, and cognitive longevity is accelerating.
- Eye Health: Digital lifestyles and increased screen time are fueling consumer demand for vision-supporting nutrients.
- Mood & Mental Health: Growing awareness of mental well-being is driving interest in adaptogens, nootropics, and stress-management supplements.
- Microbiome Balance: Gut health remains a cornerstone of overall wellness, with probiotics and prebiotics continuing to see strong demand.
- Weight & Blood Sugar Management: The fight against lifestyle diseases like obesity and diabetes is spurring innovation in functional foods and supplements.
According to the organisers, these trends are influencing not only consumer choices but also driving business strategies. Brands are increasingly aligning themselves with these health priorities. The next decade will see a wave of products designed with personalisation, science-backed claims, and holistic well-being at their core.
A Marketplace for Innovation and Collaboration
Vitafoods Asia 2025 will serve as a pan-Asian hub for knowledge exchange, business development, and collaboration. The event will host:
- 650 exhibitors representing 38 countries
- 9 international pavilions spotlighting regional innovations
- 13,000 attendees from across the nutraceutical and health ecosystem
- Over 50 conference sessions led by global experts
- 22,000 square meters of exhibition space dedicated to the future of functional health
“The size and diversity of participation this year is unprecedented. We are bringing together stakeholders from across the value chain, from ingredient sourcing and R&D to branding and retail. This is what makes Vitafoods Asia such a unique platform—it’s where science meets business,” said one of the organisers.
Spotlight Features: Beyond the Show Floor
Vitafoods Asia 2025 is designed to deliver value beyond a traditional exhibition. A series of interactive and industry-driven features will enrich the visitor experience, including:
- New Ingredients & New Products Zone: A launchpad for groundbreaking innovations in nutraceutical ingredients and product formulations.
- A to C (Academic to Commercial): An initiative bridging cutting-edge research with market-ready applications, encouraging collaboration between academia and industry.
- Tasting Bar: A unique opportunity to sample functional product concepts and flavour innovations firsthand.
- Innovation Tour: Curated journeys across top exhibitor booths, highlighting must-see developments.
- Vitafoods Asia 5K Run: A wellness-driven networking activity, embodying the health-focused spirit of the event.
- Probiotics & Omega-3 Center: A dedicated space exploring scientifically validated health solutions in two of the fastest-growing nutraceutical segments.
Commenting on these highlights, the organisers said: “We want to create an experience that is immersive and impactful. Whether it is tasting a new formulation, exploring research-to-market pathways, or connecting with thought leaders during the 5K run, Vitafoods Asia offers something for every stakeholder.”
Expert Insights and Business Intelligence
One of the key pillars of Vitafoods Asia 2025 will be its robust seminar programme. More than 50 sessions will delve into timely and relevant topics, offering insights from leading experts and practitioners. Highlights include:
- AI in the Nutraceutical Sector: Exploring how artificial intelligence is transforming ingredient discovery, product personalisation, and supply chain efficiency.
- Strategies for Asian Market Entry: Practical guidance on business models, partnerships, and distribution networks for companies eyeing growth in Asia.
- Ingredient and Extraction Trends: An overview of the latest advances in extraction technologies, bioavailability enhancement, and sustainable sourcing.
- Regulatory Updates and Government Support: Insights into the evolving regulatory framework across Asia, including funding opportunities and product registration guidelines.
“Our seminar programme is curated to address real business challenges and opportunities. From AI to regulation, we want attendees to leave with actionable intelligence that they can implement immediately” informed the organisers.
Driving the Future of Functional Health
Vitafoods Asia 2025 is more than just an exhibition; it is the epicentre of health innovation, designed to drive forward the future of nutrition and wellness in Asia. For exhibitors, it offers a high-impact platform to showcase innovations, network with potential partners, and enter new markets. For visitors, it provides a rare opportunity to explore breakthrough products, sample functional concepts, and learn directly from experts.
With its unique combination of market insights, innovation showcases, interactive experiences, and thought leadership, Vitafoods Asia 2025 is set to shape the conversation around the nutraceutical industry in Asia for the coming decade.
Join the Movement
The nutraceutical industry in Asia is at a critical inflection point, with rapid growth creating both immense opportunities and new challenges. Vitafoods Asia 2025 arrives at just the right moment to bring together the ecosystem from ingredient suppliers and manufacturers to researchers, policymakers, and brand leaders under one roof.
By attending this event, participants will not only gain access to cutting-edge trends and technologies but also be part of a collaborative movement to power the future of functional health across Asia.
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