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VRB launches WokTok by Veeba: New Chinese & pan-Asian sauces & cup noodles
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Wednesday, 23 October, 2024, 12 : 00 PM [IST]
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Our Bureau, New Delhi
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VRB Consumer Products Pvt. Ltd., unveiled WokTok, powered by Veeba—an innovative range of popular Chinese, Pan Asian sauces and dressings, and a revolutionary line-up of 5 distinct instant cup noodles that bring the vibrant flavours of oriental cuisine to life.
Chinese and Pan-Asian dishes are among the most popular cuisines in India, but the company stands apart with its rich, intense flavours and better-for-you ingredients, ensuring no compromise on taste. What makes it special is its commitment to offering no added MSG across the entire range while delivering on great taste and experience.
Complementing the sauce range is the instant cup noodles category, offering five distinct, bold flavours: Chowmein; Manchurian; Masala; Kung Pao; Spicy Korean 1X. Each cup noodle comes with a separate packet of bite size veggies and a bold sauce that perfectly coats the noodles. The innovative lid design ensures you can customise your noodle experience—whether you prefer them slurpy or soupy, just adjust the amount of water drained. In addition to the great taste, the cup noodles are made with no maida, no palm oil, no added MSG. This marks a significant milestone in VRB's growth strategy as it enters the cup noodle market, all while continuing to prioritise better-for-you ingredients across its product lines.
Viraj Bahl, founder and managing director of VRB Consumer Products, said, "As a father of two boys who love Chinese and pan-Asian cuisine, I wanted to create instant cup noodles that offer the same bold flavors but without any nasties like palm oil, added MSG, or maida. The Wok Tok range is the result of our relentless pursuit to innovate delicious yet better-for-you offerings that we can feel good about serving to our families and yours. Our range of sauces, dressings, and five game-changing instant cup noodles brings the bold, popular taste of Chinese and pan-Asian cuisine to your home in a delicious yet convenient way, fitting seamlessly into today's busy lifestyles. At VRB, we continuously push boundaries to ensure taste and health go hand in hand with every new launch."
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