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Warna Dairy launches ice cream range, reaffirms commitment to farmers & purity
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Thursday, 22 January, 2026, 08 : 00 AM [IST]
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Abhitash Singh, Mumbai
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Warna Dairy, one of Maharashtra’s most trusted dairy brands, on Monday, Jan 19 formally launched its new ice cream range, marking another milestone in its farmer-centric and quality-driven growth journey. Speaking at the launch event, Sudhir Kamrekar, executive director of Warna Dairy, said the organisation has consistently progressed by staying closely connected with farmers and by maintaining the highest standards of purity in its products.
Kamrekar highlighted that Warna Dairy procures pure milk directly from farmers across several villages in Maharashtra, a practice that has helped build strong trust among consumers. “Just as people across the state have shown immense faith in our milk and other dairy products, we are confident that Warna ice creams will also receive the same love and acceptance,” he said. Emphasising the role of distribution, Kamrekar added that distributors will play a key role in taking Warna ice creams to new heights in the competitive market.
Reiterating Warna Dairy’s philosophy, the executive director stated that consumer trust has always been the brand’s biggest strength. “From the very beginning, customers have accepted every Warna product wholeheartedly. We never compromise on quality or indulge in any kind of adulteration,” he said. The dairy sources high-quality milk not only from farmers but also from its own well-maintained cows and buffaloes, which are cared for using scientific and ethical practices. This milk is then used to produce curd, paneer, beverages and other dairy products that meet stringent quality benchmarks.
During the event, Warna Dairy General Manager Ashok Kumar Singh provided detailed information about the newly launched ice cream range. Singh shared that before joining Warna Dairy, he had worked as a third-party professional with several companies, giving him extensive hands-on experience of the market. “There is no shortage of market understanding when it comes to launching and positioning a product like ice cream,” he noted.
As part of the programme, distributors who have contributed significantly to the market success of Warna Dairy products were felicitated with certificates. Several distributors also shared their experiences and expressed confidence in the newly launched ice cream range.
Senior officials, distributors and stakeholders from the dairy sector were present at the launch.
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