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W-Cycle, Melhoramentos join forces to produce compostable food containers
Thursday, 28 November, 2024, 08 : 00 AM [IST]
Gan Shmuel, Israel
W-Cycle, Ltd., an innovator in sustainable food packaging, and Melhoramentos, a publicly traded Brazilian company with activities spanning publishing, renewable forestry, and real estate (Altea), announced a strategic partnership. Together, they aim to produce compostable packaging made from renewable materials that naturally decompose within 100 days.

The agreement, valued at a minimum of $3.45 million and set for an initial term of three years involves the supply by oW-Cycle to Melhoramentos Latin America with its proprietary food-grade packaging formula and consulting services. These resources will help it produce its new advanced biodegradable packaging. The company will also incorporate their own high-performance cellulose fibres sourced from their extensive renewable forestry operations covering more than 80 million square meters.

Responding to growing demand within the food industry for sustainable alternatives, it is taking strides to offer packaging that’s grease-resistant, moisture-proof, and able to withstand extreme temperatures, as an efficient eco-friendly replacement for single-use plastics.

Rafael Gibini, CEO of Melhoramentos, said, "There has long been a global demand for more sustainable packaging solutions. Our collaboration with W-Cycle opens the door to a new and inspiring use for our cellulose-based natural resources. Together, we're ushering in a new era that could eventually phase out single-use plastic packaging and pave the way for a more sustainable future."

Isaac Rome, CEO of W-Cycle, said, “Partnering with such a renowned industry leader is a pivotal moment in our journey. It will open up a wide scope of opportunities for both companies to deliver impactful, high end affordable packaging solutions by blending expertise and creativity.”

The clean-tech start-up W-cycle made a breakthrough in greener food packaging with its patented food-grade SupraPulp material. SupraPulp comprises a line of formulas that cleverly combines sugarcane waste (known as bagasse) or other side streams such as eucalyptus wood fibre and banana leaf with additives to produce moulded fibre packaging.

This material is transformed into a new generation of highly functional food trays able to contain both frozen and heated foods. The moulded-fibre containers are impervious to oil and water and need no plastic lamination for barriers. SupraPulp trays can sustain any type of frozen food and juice run-off without leakage through the container. The trays are designed to withstand extreme temperatures ranging from -40° freezing to 220°C heat. And, they are compostable.

“Our ecological packaging formulations help food packaging manufacturers break away from plastic PET materials, allowing them to create robust containers that are suitable for freezer to oven/microwave convenience. The added game-changer of using SupraPulp trays is that they can be tossed away guilt-free: The material will simply decompose, reintegrating back into the earth from which it originated within roughly 100 days,” said Rome.

Plastic can take hundreds of years to decompose. According to United Nations Environment Program, approximately 400 million tons of plastic waste is generated per year. Only a small fraction is recycled. The vast majority (95%) ends up in landfills or gets dumped into the ocean, causing havoc to marine life and to the human body where it makes its way through the food chain and through the air we breathe.

W-cycle’s SupraPulp containers are already helping catering companies, ready-meal producers, in-flight caterers, institutions, food take-away services and multinational food companies to sever ties to plastic containers. In addition to tailoring pulp formulations for Melhoramentos, as part of the partnership W-cycle will provide R&D support in moulded fibre production. This includes testing different formulations and their compatibility with various types of fibres, including those produced by Melhoramentos through its forest cultivation operations.

“As pioneers in ecological food packaging, W-cycle brings extensive expertise in moulded fibre properties, complementary materials, and their performance under different conditions, along with a deep understanding of manufacturing processes and equipment needs. This will be instrumental in helping us design food packaging options that are high performing, cost-effective, and can work in harmony with the environment,” said Gibini.
 
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