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WISEcode sets out to transform the food industry, ushering in the era of FoodTruth
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Tuesday, 30 June, 2026, 08 : 00 AM [IST]
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New York, USA
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WISEcode brought its FoodTruth platform to the 2026 Summer Fancy Food Show, June 28 to 30, 2026, at the Javits Centre in New York City, with a message for the specialty-food industry: the rules of the business are about to be rewritten.
Its thesis is that the food industry stands at a generational inflection point. For decades brands competed on perception, marketing, packaging and shelf placement, because consumers could not see what was actually in their food. Artificial Intelligence, paired with food data, deeply removes that barrier. When every shopper can know what is in a product and what it does to their body, competition shifts from perception to performance, and the advantage moves to the companies with the best products rather than the biggest budgets.
Peter Castleman, founder and CEO, said, "AI is one of those rare technologies that doesn't just improve an industry, it rewrites the rules. The automobile, the microprocessor, the smartphone, they all arrived quietly, the establishment dismissed them, and then one morning the ground had already moved. That's where the food industry is. For decades the industry competed on perception. The next generation will compete on performance. That creates something we have never truly had before: a race to the top."
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