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WowTables to present Gourmet Day’s third edition in Mumbai on April 21
Thursday, 20 April, 2017, 08 : 00 AM [IST]
Our Bureau, Mumbai
Gourmet Day 3.0, the food fiesta presented by WowTables, is slated to take place in Mumbai on April 21, 2017. It has tied up with the best restaurants in the city, bringing together 100 complimentary tables and 200 diners to celebrate Gourmet Day simultaneously. WowTables is holding a contest on its website, which will give participants a chance to win an experience.
It will provide customers with a wide selection of complimentary set meals at quality restaurants across Mumbai. They will then be urged to pick multiple restaurants that they would like to win a table at. And to increase their chances of winning, they have to share their choices as many times as possible across social media.
A social media explosion is expected to follow, as customers repeatedly share their restaurant choices in the days leading up to Gourmet Day. The 100 winners will be picked and announced on the day before. They (and their plus-ones) will be seated live at 8pm on Gourmet Day, and another social media explosion will follow as the diners post and tweet about their WowTables experience at their respective restaurants.
WowTables, launched by Deepa and Kunal Jain in Mumbai in late 2012 under the name GourmetItUp, is a culinary platform offering classic table reservations. It curates exclusive dining experiences for guests by associating with quality restaurants across metropolitan cities of India, including Mumbai, New Delhi, Bangalore and Pune.
Recognising the boom in the fine dining space, WowTables wanted to create a special day to celebrate the love for gourmet food across the country and showcase the best food offerings by quality restaurants. Hence, Gourmet Day was born.
Deepa Jain, co-founder, WowTables said, “We wanted to create a property that would be aspirational for food lovers across the city and that every food connoisseur would look forward to.”
“We conceptualised Gourmet Day because there were a lot of myths associated with fine dining such as containing small portions, being very prim and proper and being a serious drain on wallets,” she added.
“What initially started off as a property to bust these myths became a lot larger in life, congregating food aficionados from around the city and channeling their passion into one big celebration to experience something they have never before. It gives us great pleasure to head into our third edition of Gourmet Day,” Jain added.
The first two episodes of Gourmet Day saw enormous success amongst food enthusiasts. While 2,200 entries poured in during Gourmet Day 1.0, Gourmet Day 2.0 witnessed as many as 6,000 entries.
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