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Yu Foods launches new range of juices & ramen with Swiggy Instamart
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Friday, 29 November, 2024, 08 : 00 AM [IST]
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Our Bureau, Bengaluru
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Swiggy Instamart, India’s leading on-demand quick commerce platform, partnered with Yu Foods, a consumer foods brand, to unveil its new range of juices and ramen at InterContinental Marine Drive, in Mumbai, recently.
The event featured founders Bharat Bhalla and Varun Kapur, along with COO Sairam Krishnamurthy, who launched the new product line. Famous comedian Sapan Verma, notable influencers like Natasha Gandhi (ex-MasterChef India contestant) and Simone Khambatta also attended the event.
These new products will be available on the platform, enabling it to meet the growing demand for quick, wholesome, ready-to-eat solutions for premium food products. The launch reflects a shared vision between the two brands to make diverse, high-quality, and health-conscious options more accessible to customers in India.
Yu’s founders Bhalla and Kapur, said, “We are excited to continue strengthening our partnership with Swiggy Instamart, one of our fastest growing sales platforms. Our newly launched range of 100% Fruit Juices and Korean Ramen will provide ‘better for you’ options in categories that are seeing high consumer demand. In line with our philosophy, we will continue innovating across categories keeping the consumer at the epicentre thereby helping India eat better.”
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