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YumYum launches SNACKiT a high-protein snack brand for health-minded consumers
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Friday, 02 January, 2026, 08 : 00 AM [IST]
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Our Bureau, New Delhi
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Indian snacking company YumYum has expanded its product portfolio with the launch of SNACKiT, a new high-protein snack range designed to cater to the growing demand for nutritious and convenient bites. Positioned as an everyday energy solution rather than a niche fitness product, SNACKiT aims to appeal to a broad set of consumers who are increasingly prioritising health along with taste.
Developed by SKB Food Products Pvt Ltd, the SNACKiT range delivers approximately 18.8 g of protein per pack, offering a substantial protein boost compared with many traditional snack options. The formulation blends millets, pulses and seeds, combining plant-based nutrition with bold Indian flavour profiles that include Indian Tadka, Millet Hot & Sweet Chilli and Millet Hing Jeera. YumYum has deliberately excluded palm oil from the product to align with current health trends focused on cleaner ingredient lists.
According to the company, SNACKiT is crafted to satisfy both nutrition goals and taste expectations — a combination that has become essential in India’s dynamic snacking market. With rising awareness about balanced diets and protein deficiency concerns, products that offer enhanced macro-nutrient profiles without compromising on flavour are gaining traction among urban and health-conscious shoppers.
YumYum plans to distribute SNACKiT across multiple retail channels, including modern retail outlets, supermarkets and e-commerce platforms, making the product accessible to a wide audience. Brand insiders said the launch also dovetails with broader consumption trends, where consumers increasingly view snacks as not just indulgent treats but as functional food options that can contribute to daily nutrition.
Market analysts note that high-protein snacks are rapidly transforming India’s snacking landscape, driven by fitness enthusiasts, working professionals and busy families seeking healthier alternatives to traditional fried namkeens and chips. The introduction of SNACKiT adds depth to this emerging category and reflects YumYum’s strategy to stay relevant in a competitive segment by innovating around consumer health trends.
With this launch, YumYum aims to capture a meaningful share of the growing nutritious snacking segment and reinforce its position as a brand that balances taste, quality and health in everyday snacking.
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