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Zoff strengthens digital-first strategy with Gandhi as digital ambassador
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Wednesday, 17 September, 2025, 15 : 00 PM [IST]
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Our Bureau, Mumbai
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As part of its next growth phase, Zoff Foods has appointed chef Natasha Gandhi as its first digital ambassador. A Season 6 MasterChef India finalist, Gandhi, also featured on the Forbes India Top 100 Digital Stars list. This announcement follows its recent expansion into the ready-to-cook category and offline retail partnerships with Reliance Retail and D-Mart, reinforcing its ambition to blend innovation with scale.
With Indian households increasingly seeking trust, transparency, and convenience in their kitchens, it is investing in digital storytelling to connect more meaningfully with consumers. By partnering with Gandhi, it will use her credibility as a MasterChef finalist and digital creator to drive authentic recipe-led content and lifestyle storytelling. Her expertise in millet-led recipes, clean-label cooking, and strong digital connection with young households align perfectly with Zoff Foods’ vision of making modern Indian kitchens healthier and more convenient. Her voice and content will anchor Zoff Foods' diverse portfolio, encompassing whole and powdered spices, ready-to-cook gravies, and gourmet essentials, while inspiring consumers with modern, convenient, and authentic food experiences.
Akash Agrawalla, co-founder, Zoff Foods, said, “At Zoff Foods, our vision is to shape trends leading with convenience, taste, and health. We want to deepen our reach across all touch points with an increased focus on digital. For example, #UnfilteredBandhan campaign on Raksha Bandhan or #GoldenGlowWithZoff, an organic social moment into a structured UGC programme, we have seen how digital-first storytelling can turn into powerful consumer movements. This association with chef Natasha unlocks new opportunities in how we can engage and drive storytelling with more relatability. With shared synergies, we believe we have an opportunity to empower consumers, encouraging them to put on their chef hat, further positioning Zoff Foods as a reliable and trusted partner in their kitchen journey.”
Gandhi said, “For me, this partnership is not just about recipes. It is about inspiring Indian households to eat healthy and making flavourful cooking the effortless choice. I have been using Zoff Foods in my own kitchen for quite some time now, and I know how much difference purity and innovation make. Over the years of sharing my food journey with millions of home cooks, one thing has always stood out: people want both authenticity and convenience. That is exactly where Zoff Foods delivers.”
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