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Zomato's new campaign highlights quick 10-minute delivery titled ‘Ek, Do, Teen...Dus’
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Tuesday, 25 March, 2025, 16 : 00 PM [IST]
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Our Bureau, Bengaluru
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Zomato, India’s food ordering and delivery platform, has unveiled its latest campaign for Zomato Quick which is a 10-minute food delivery service. The quirky new campaign according to the company comprises four snackable films showcasing the metaphorical journey of food from restaurant kitchens to customers' doorsteps.
These four films humorously reimagine the iconic ‘Ek Do Teen" song, playfully stopping at ‘Dus’ to emphasize the speed of delivery in just 10 minutes. The catchy tune, combined with the relatable scenarios of craving satisfaction, is sure to strike a chord with today's time-pressed foodies.
Sahibjeet Singh Sawhney, marketing head, Zomato, said, “We recognise that our consumers today expect instant solutions, and with Zomato Quick, we’re delivering just that—hot and fresh food in only 10 minutes.”
Under Zomato Quick, the menus on offer are thoughtfully chosen. We only feature dishes with shorter preparation times allowing us to deliver from nearby restaurants to customers' doorsteps in an impressively shorter time.
“In our films, we have used a fun, nostalgic approach to drive home the message of convenience and speed. We have used the iconic Bollywood song ‘Ek, Do, Teen, Char...’ Our aim is that ads should not feel like ads; they should always entertain and bring a smile,” Sawhney added.
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