|
|
|
You can get e-magazine links on WhatsApp. Click here
|
|
|
|
|
|
Zone syrups unveil three game-changing flavours, reflecting India's changing palate
|
|
Monday, 23 June, 2025, 12 : 00 PM [IST]
|
|
Our Bureau, Bengaluru
|
Zone, India's rapidly growing premium beverage solution brand, has introduced three new disruptor flavours, Lavender, Bubble-gum, and Popcorn. Set to tantalise the imagination of contemporary consumers and revolutionise menu options for cafes, quick-service restaurants, and mixologists.
With India's flavoured syrup market positioned to expand steadily at more than 6% CAGR during the next five years due to demand for personalised drinks and experiential eating, its new product offering is well-timed and trend-driven.
Lavender appeals to sophisticated palates with its floral scent and sophisticated sweetness, perfect for high-end cocktails and fine dining. Bubble-gum, with its fun, retro charm, resonates with Gen Z's affection for fun, pop-infused flavours in milkshakes and soda. Popcorn is the brash outlier, crafted for adventurous taste buds in pursuit of a sweet, toasted spin on drinks and sweets.
Each of the three syrups is made in its latest fully automated Alwar plant, designed to maintain its flavour and texture even in extreme dilution or heat conditions. This reflects its focus on quality and performance.
Udit Jain, joint managing director (JMD), Zone, said, “The idea was to go beyond traditional offerings and craft syrups that reflect personality and mood — whether it’s the elegance of Lavender, the playful nostalgia of Bubble-gum, or the adventurous spirit of Popcorn. This range marks our commitment to innovation-led, experience-driven beverage solutions.”
Shubham Jain, joint managing director (JMD), Zone, said, “This flavour drop is not just about taste, it’s about market expansion. These differentiated, premium products allow us to strengthen our presence in high-potential HoReCa segments and create stronger value for our partners. It’s a step towards elevating our entire portfolio and entering new, premium foodservice chains across India.”
|
|
|
|
|
|
|
|
|
|