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Zydus Wellness expands Complan into adult nutrition; launches VieMax
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Tuesday, 15 October, 2024, 15 : 00 PM [IST]
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Our Bureau, Mumbai
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In a move representing a significant milestone, science-backed FMCG major, Zydus Wellness has extended its legacy brand Complan into adult nutrition with the launch of VieMax. Scientifically designed with protein, prebiotics, and probiotics, the nutrition drink aims to support muscle mass, gut wellness and overall immunity among adults.
Tarun Arora, CEO, Zydus Wellness, said, “VieMax is a perfect complement to our existing portfolio at Complan. For more than 50 years, Complan has been synonymous with family nutrition, catering to infants to children. With VieMax, we are extending our commitment to comprehensive health solutions for adults. The unique formulation addresses critical nutritional gaps, such as protein deficiency, gut wellness, muscle health, and immunity, which are increasingly prevalent issues in India.”
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