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Zyto makes its debut in the market
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Friday, 22 November, 2024, 08 : 00 AM [IST]
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Our Bureau, Mumbai
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Zyto, a new premium vodka meticulously crafted in the heart of Poland, arrives in India courtesy of Serenity Beverages Private Limited. Born from the audacious spirit of a group of friends, it is poised to disrupt the Indian Alcobev market, offering a revolutionary take on luxury vodka for the young and discerning drinker.
Zyto, meaning ‘Rye’ in Polish, wasn't born in a boardroom, but rather between sets at the gym. Fuelled by a shared passion for fitness and a touch of entrepreneurial swagger, Kashyap Salla, a seasoned entrepreneur, and his fellow fitness enthusiast companions, dreamt of shaking up the vodka scene with a brand that was both sophisticated and refreshingly youthful. Their vision? To craft a vodka meticulously distilled in a state-of-the-art Polish distillery, using the finest ingredients and a commitment to quality, without the hefty price tag. The result? A testament to their friendship and a game-changer in the world of premium vodka.
Kashyap Salla, founder of Zyto, said, "We dreamt of a vodka that transcended the ordinary. A vodka meticulously crafted in Poland, steeped in tradition, yet refreshingly youthful in its approach. We achieved unparalleled smoothness through a rigorous distillation process, ensuring a taste that elevates every sip. Zyto is for the young and ambitious who refuse to compromise on quality, but also value accessibility. It's the perfect expression of luxury redefined; a premium vodka experience you can truly own."
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