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Parle Agro launches grape flavour drink "Grappo Fizz"
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Thursday, 09 April, 2009, 08 : 00 AM [IST]
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Our Bureau, Mumbai
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 Parle Agro, one of the leading food & beverage companies in India, has launched another fruit-based drink "Grappo Fizz" in the country. Speaking at the launch, Nadia Chauhan, MD and CMO, Parle Agro, said, "Grappo Fizz will fill a gap in the market for a quality sparkling grape drink. We are credited with creating the sparkling fruit drinks category with Appy Fizz, which is a major hit with the youth. With this product extension, we aim to recreate the success with "Grappo Fizz."
The company claims that "Grappo Fizz" is a first of its kind product with no close competition in the market. Grappo Fizz will be available in three SKU's of 300 ml, 500 ml and 1 litre PET packs priced at Rs 20, Rs 27 and Rs 48 respectively. Further, the company is planning to target youth customers who constantly look for new options.
According to the company, the colour of Grappo Fizz (purple-red) makes it the perfect party drink, whereas Appy Fizz and Grappo Fizz work well as mixers for cocktails / mocktails as well.
Parle Agro plans to tap into this segment through a series of television commercials, point of purchase promotions and BTL activities. The company also has major sampling plans for Grappo Fizz through mobile vans in colleges and other youth hangout joints apart from modern trade and retail outlets.
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