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Creambell launches Maxxum Mini range of ice cream sticks in 2 variants
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Thursday, 06 August, 2015, 08 : 00 AM [IST]
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Our Bureau, Mumbai
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fiogf49gjkf0d Creambell, a fast growing ice cream brand, has launched Maxxum Mini range of ice cream sticks.
Hugely popular in European markets, the product is manufactured using new extrusion technology that lends a more dense, smooth and luxurious texture to ice cream.
It has currently been introduced in two variants: Pina-Orange and Chocolate Cookie. While Pina-Orange is encased in a bar with a mix of pineapple flavour infused with vanilla ice cream and coated with tangy orange, Chocolate Cookie is a rich concoction of caramel flavoured ice cream with soft cookie bits inside, coated with smooth and luscious chocolate. The product will also be available in fun packs of four for home consumption. It will be priced at Rs 30 per unit (60 ml) and pack of four will be priced at Rs 120.
Speaking on the occasion, Nitin Arora, chief executive officer, Creambell Ice Cream, said, “We are proud to be the first brand to introduce premium Mini bars in India. Impulse segment is today the fastest growing in ice cream market. With ice creams becoming the most popular snacking option among consumers, we are sure that Creambell’s Maxxum Mini range will prove to be a great choice for both - those looking for a quick snack on-the-go or a small treat at home.”
Creambell is one of India’s best-known ice cream brands with growing presence across India. It scores higher than many prevailing brands on taste and quality of ingredients. The Creambell range of ice creams and ice cream desserts come in innovative designs, packaging and taste combinations and has set a new benchmark in the industry with its new Met pack packaging.
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