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And now, a soft drink made from cow's urine
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Friday, 13 February, 2009, 08 : 00 AM [IST]
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Our Bureau, Mumbai
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 Indians have been worshipping cow, considered as a holy animal, from times immemorial. Cow milk is universally accepted as a 'complete food' for all age-groups. Now, the cow protection department of Rashtriya Swayamsevak Sangh (RSS), India's leading Hindu cultural group, has invented a new soft drink made of cow's urine and decided to promote its health-giving properties to a wider market in the country. The product has been developed at the Sangh's research centre in Haridwar. Om Prakash, director and head of the Haridwar-based department, said, "We refer to gau ark (cow urine) as gau jal (cow water) as it has immense potential to cure various diseases. We have developed a soft drink formula with gau jal as the base and it has been sent to a laboratory at Lucknow for testing."
"Once the tests show positive results, the department will work its packaging, preservation and marketing," Prakash added. The department claims that the product is an alternative for western cold-drinks and will sweep the Indian market. In several states, cow dung and urine are sold in regular dairy shops and products ranging from toothpaste, shampoo, soap, face powder and shaving lotion to balm, biscuits, incense sticks, phenyl, mosquito coils and distemper which are being made from cow urine and cow dung.
"It will be a revolution of sorts. The acceptance of cow urine as a potent medicine is increasing day by day and once it comes as a cold drink, its demand will definitely increase. It will prove and justify the high stature accorded to a cow in Indian culture."
It may be recalled that a fomer Prime Minister, Morarji Desai, used to drink his own urine collected first in the morning. The urine is reported to have healing qualities and contains valuable minerals.
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