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CPF gears up to tap global food players
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Tuesday, 16 November, 2010, 08 : 00 AM [IST]
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Our Bureau, Bangalore
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Centre for Processed Foods (CPF), a comprehensive technical consultancy services provider, is now viewing opportunities to tap global players who are eyeing the burgeoning Indian market.
With technology, skill and innovation, Indian food industry offers immense opportunity for global majors. India is yet to promote its food variety. This is where heritage foods, hybrid foods, and fusion foods will emerge as one of the biggest markets for innovative products. Global food companies scouting for collaborations to introduce their offerings in the Indian market are looking at meaningfully integrating their product portfolio with Indian foods that find flavour with Indian taste buds. Also this initiative is to promote healthy eating habits by retaining the nutritional values of the product without changing its taste, flavour and texture.
“Today, while almonds, saffron, oats and pastas from abroad are flooding India's markets, there is a need to promote India's own foods, develop products incorporating the natural ingredients of medicinal values on similar lines of the Chinese cuisine,” said Chetan L Hanchate, CEO, CPF.
This is where CPF has been extending its support for 23 years handling turnkey projects and assignments like project report preparation to commercialising the technologies, product development, certification of management- technical operating systems and manpower assistance. “We are bracing for newer challenges by inking pact with Indian and international food majors.
Since we have created an efficient network with the Indian food industry, we are now looking at global players which have demonstrated its willingness to harness the growth opportunities in India,” Hanchate added.
As part of the future growth plans, the company has invested Rs 25 lakh for spacious, multi tasking premises with pilot plant and a product development lab to carry out trials of dry and wet food products. The lab conducts chemical and sensory evaluations of food products.
In the meat industry, the need of the hour is fully integrated operations which starts from rearing and ends at the retail point where the products are sold to consumers. This integrated operation would ensure availability of quality products that meet pre-determined quality criteria at every level and also meet hygienic standards in processing, product development, packaging and retailing. Equally important is setting up of dedicated retail outlets for marine, meat & poultry. These efforts would also throw up employment opportunities for both skilled and unskilled workforce both in urban & rural areas.
“Going forward, the food processing industry needs to address strict compliance of quality and safety which are on par with international regulatory norms enforced by the Food Safety and Standards Authority of India,” said Hanchate.
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