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Brooke Bond launches three variants of green tea rich in anti-oxidants
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Saturday, 26 November, 2011, 08 : 00 AM [IST]
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Our Bureau, Mumbai
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Brooke Bond Taj Mahal has launched the green tea range with three exciting flavours, Honey Lemon Green Tea, Earl Grey Green Tea and Darjeeling Green Tea. The range is available at high-end retail outlets and super markets in packs of 10 and 25 individually wrapped tea bags and priced at Rs 40 and Rs 90 respectively.
Rich in anti-oxidants, the variants offer a refreshing treat for health-conscious tea drinkers. The honey lemon version is a delicate and light refreshing green tea with a dash of honey and a juicy lemon flavour. The earl grey tea is an invigorating green tea blend with the extract of the bergamot orange fruit and Darjeeling tea is a classic variant with long Darjeeling leaves and a delicate aroma that is sure to overwhelm one’s senses.
Considering the growing health consciousness amongst consumers in India, the company launched green tea to offer tea aficionados a healthy drink in the hot beverage segment. The tea has been carefully selected from the finest gardens providing quality blends with a superior taste.
Commenting on the launch Arun Srinivas, category head, beverages, HUL said, “We seek to constantly engage our consumers with new and innovative products to cater to their changing lifestyles and needs. We at Brooke Bond Taj Mahal are expanding our product portfolio and in line with this are targeting the health and wellness market with the latest range of our offering - Taj Mahal Green Tea.”
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