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Dharampal Satyapal Group announces launch of Ksheer UHT milk, cow ghee
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Friday, 18 October, 2013, 08 : 00 AM [IST]
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Our Bureau, Mumbai
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fiogf49gjkf0d  Dharampal Satyapal Group (DS Group) has announced its entry into the dairy segment with the launch of Ksheer, a collection of specialised products.
In the first phase of the launch, a range of ambient products will be introduced followed by a series of chilled dairy products, according to a press release issued by the company on Wednesday.
The products include UHT milk and cow ghee, which are curently available in NCR (National Capital Region).
Anshu Dewan, director, DSMPL, said, “At DS Group, it is our constant endeavour to offer superior quality products to our consumers. There is a rising concern of milk adulteration in India and increased demand for safe, healthy, convenient and ready-to drink milk. The brand ‘Ksheer’ symbolises the ocean of milk, which represents purity. We believe that purity comes from the top quality of the raw milk and aseptic processing. We are confident that we will be able to address this need.”
 Further, flavoured milk and dairy whitener would be launched in the third quarter of the current financial year. Modernisation and capacity expansion of the existing plant at Reengus in Rajasthan is underway for the launch of new products.
The company will leverage on the distribution network of its popular spices brand ‘Catch’ to market and distribute Ksheer. The first phase of the launch will cover Delhi-NCR, Rajasthan, J&K, East & North-East and the second phase will include the western parts of the country. Subsequently, the company will expand its footprint to cover the entire country.
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