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Cadbury India now Mondelez India Foods; No impact on brands, states co
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Tuesday, 22 April, 2014, 08 : 00 AM [IST]
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Our Bureau, Bengaluru
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fiogf49gjkf0d Cadbury India Limited, a subsidiary of Mondelez International Inc, has changed its name to Mondelez India Foods Limited.
The change in name of the company would have no impact on the names or packaging of its products. It is in line with the gradual changeover of the name of all global subsidiaries of Mondelez International.
Thus, Cadbury Dairy Milk, 5 Star, Gems, Bournville, Perk, Celebrations, Choclairs, Halls, Bournvita, Tang and Oreo, would continue to be sold under the same brand names as before.
The only change consumers would experience is the new name of the company, which would appear on the backs of the products’ packs.
According to Manu Anand, managing director, Mondelez India Foods Limited, “With the change in name of the company to Mondelez India Foods Limited, we conclude the process of transition that began over two years ago.”
“We are today the pre-eminent and most-loved food company in India, with leadership in fast-growing categories, strong routes to market, robust innovation pipelines and world-class talent and facilities,” he added.
“We view this change as yet another milestone in this exciting journey of success and leadership,” Anand stated.
Mondelez International, Inc is a global snacking major which registered revenues to the tune of $35 billion in 2013.
The company has a presence in 165 countries in biscuits, chocolate, gum, candy, coffee and powdered beverages, with billion-dollar brands such as Oreo, LU and Nabisco biscuits; Cadbury, Cadbury Dairy Milk and Milka chocolate; Trident gum; Jacobs coffee and Tang powdered beverages.
The company is focussed on creating delicious moments of joy, encapsulated in its name [derived from the words monde (world) and delez (delicious)].
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