|
|
|
You can get e-magazine links on WhatsApp. Click here
|
|
|
|
|
|
Knowledge Hub on Omega-3, the highlight at Vitafoods Europe 19th essay
|
|
Monday, 20 April, 2015, 08 : 00 AM [IST]
|
|
Harcha Bhaskar, Mumbai
|
|
fiogf49gjkf0d The European market for nutraceuticals continues to remain promising, growing parallel with food and pharmaceutical industry in Europe. The industry, not very old to Europe, has witnessed a plethora of products - functional foods, dietary supplements, nutricosmetics, pharmaceuticals, health foods, naturals & herbals, functional beverages - being introduced in the market.
With consumer preferring to eat in a healthy way and opting for these preventive health products, the global nutraceuticals product market is expected to reach $204.8 billion by 2017, growing at a CAGR of 6.3%, with North America and Asia-Pacific (including Japan) expected to have the largest market share within this sector.
Consistent results
Giving a strong foundation to this ever-growing market is the event Vitafoods Europe. The only event focussed in the world and devoted to ingredients and raw materials for the nutraceuticals, dietary supplement and functional food and drink industries. The event in its 19th edition, to be held at Palexpo, Geneva, from May 5-7, 2015, has always had a sharp focus on consistent results for exhibitors and visitors from across the industry.
Chris Lee, portfolio director, Vitafoods Europe, states, “For the year 2015 there are over 14,000 visitors including C level-professionals, product developers, R&D specialists, senior marketers and procurement specialists from food and health supplement manufacturers, distributors, retailers and wholesalers, who will take to the exhibition floor as they look to source the latest ingredients and raw materials from 750 global exhibitors.”
Participants will include representatives from over 40 countries. They would be from companies such as DSM, Lonza, Plantex, FMC, 3i nature, Arla Food Ingredients, Polaris, Gelpell AG and Natac.
Lee elaborates, “Continuing to highlight best practice within research and development in areas such as heart health, healthy ageing, weight management, and women’s health these clinical sessions will be positioned in the broader context of converting excellence in science to profitable business strategies.”
2015 Special Features
Global Market Theatre
At Global Market Theatre, there would be presentations made that would offer an overview of regional markets, regulatory frameworks and the latest innovation in R&D from around the world. In depth sessions present a thorough overview of the key aspects of doing business in six selected regions: Asia, southern Africa, Europe and eastern Europe, Russia, South America, and North America, and a guide on how to get products to market in these regions. Speakers from leading research companies, including Euromonitor International, Mintel, Innova Market Insights and EAS Strategies will offer independent insight and expert assessments on key market trends.
Omega-3 Resource Centre
The Omega-3 Resource Centre is a completely new feature for 2015 co-developed with internationally recognised Omega-3 experts, GOED. The Resource Centre would act as a knowledge hub on Omega-3, presenting a wide breadth of content ranging from expert presentations and infographics, to interactive visual displays. Within this area a number of bespoke and tailored services to meet the needs of visitors are offered, including an “Ask the Omega-3 Expert” service which will cover topics such as next generation ingredients, processing & refining, encapsulation and the latest on krill-oil Omega 3s.
There is also an interactive iPad area containing valuable product information, statistics, comparative data and market overviews, as well as presentations on a variety of Omega-3 topics.
NutraIngredients Awards
In conjunction with the event, the inaugural NutraIngredients Awards in association with Vitafoods Europe, will take place on Wednesday May 6. The awards would be recognising the contributions of excellence and innovation made by European health and nutrition industry’s key players, in seven separate categories, and features a diverse panel of expert judges. Categories include, Readers’ Ingredient of the Year (in association with Vitafoods Europe 2015), Startup Ingredient of the Year and three Finished Product of the Year categories recognising Sport & Energy, Immunity and Heart & Brain products.
Returning Show Feature
Exhibitor Presentation Theatre
In this session there would be presentation made solely by exhibitors like Aker Biomarine, Rousselot, Lesaffre, CHR Hansen and Ingredia discussing their latest launches, services and applications, offering an opportunity for visitors to learn more about new products available to the market.
New Product Zone
For visitors looking for ingredients-based insight, the New Products Zone provides an overview of innovations brought to market within the last 12 months, allowing visitors to expand their knowledge of the most recent nutraceutical advances. Whether attendees are looking for a new dietary supplement to add to their range or to source the latest in sports nutrition, the New Products Zone offers visitors the chance to source the latest functional food and beverages.
Products set to launch in the New Products Zone include Novadiets Kildetox green drink with its powerful detoxifying and antioxidant properties, Vivatinelli Ltd’s Nutrigen Nutrifoods Hot Chocolate, Hill Pharmaceutical Co Ltd’s Fruit Swit 100% natural sweetener and F. Hunziker + Co AG’s Beauty Collagen Gummies. The New Products Zone is sponsored by Gee Lawson, a supplier and distributor of active ingredients mainly to the health food supplement and food & beverage industries.
Vitafoods Live! Theatre
This session brings a series of live, engaging and topical panel discussions with senior colleagues representing all areas of the functional nutrition industry. Daily panel discussions will address the complex relationship between retailers and manufacturers, consumer behaviour, and omni-channel sales. Delegates have the opportunity to join in the debates, engage with senior panelists and challenge where the future of nutraceuticals lies.
Market and Trend Overview
Emerging trends within the industry are showcased in this segment, which is organised in association with Innova Market Insights. This interactive feature with both poster and tablet presentations, demonstrates snapshots of trends and highlights health issues that will have an impact on product activity in the nutraceutical, nutritional and functional foods markets. Core topics include top ten trends for 2015, sports nutrition 3.0 and new weight management platform. Additionally, industry experts from Innova Market Insights will be on hand to offer one-to-one sessions with visitors to discuss and provide insight on industry trends and market statistics.
Poster Presentations
The very important opportunity for researchers, the poster presentation will provide visitors with access to the latest undertakings from researchers across the globe, as they look to share their projects, ideas and applications and look for potential investment opportunities for the future. A number of suppliers offering a range of key services that are essential for the industry will also be represented in the Service Pavilion. This includes consulting, contract manufacturing, regulatory assistance, packaging & processing and pilot information.
Service Pavilion
The Service Pavilion at the show hosts a number of suppliers offering a range of key services that are essential for the industry, including analysis, contract manufacturing, auditing and certification, blending and mixing and so on, all conveniently put together in one place.
Finished Products Theatre
This brand new theatre offers invaluable insight into the latest market developments as well as future trends and cutting-edge product presentations.
International Pavilions
The show’s International Pavilions make it easy for visitors to source products and services from a specific region in the world, covering USA, China, Korea, Belgium, India, France and Croatia. Showcasing the latest in nutraceutical products, raw ingredients and functional foods and beverages from around the globe, the pavilions bring a world of business opportunities directly to the event.
European Investor Meeting
Associated with Nutrition Capital Network's (NCN) second annual European investor meeting at Vitafoods Europe is a unique platform allowing businesses and individuals to apply for the opportunity to present their business plans to strategic and private equity investors.
With primary focus on innovative ingredients, emerging technologies, and nutritional science, successful applicants are given 10 minutes each to present their business and plans to a qualified audience of strategic and equity investors and development partners for funding, technical support, clinical trials and commercialisation. Finished product companies are also invited to apply.
Following the successful launch of the European Investor Meeting in 2014, NCN will once again be leading this valuable networking event on Monday May 4, the day before the exhibition, as part of Vitafoods Europe.
Innovation Pavilion
There is also new entrepreneurial businesses and startups are represented in the Innovation Pavilion, where visitors can discover new ingredients, products and technologies, and take advantage of the latest trends the industry has to offer. Whilst Innovation Tours, in association with NutriMarketing will take visitors around the exhibition on category focussed trails to visit carefully selected exhibitors offering the latest advancements in nutraceuticals, allowing them to see practical product demonstrations. These tours will focus on new protein sources, innovation in sports nutrition, innovative ways to enhance bioavailability and new strategies in health claim applications.
Exhibitor Information
The 2015 show has attracted a host of new organisations including Tasa Omega, Vespa Ingredients and Nutralab Canada. Senior decision-makers from across all sectors of the nutraceutical and dietary supplements industries are expected to be at the show.
First time exhibitor Arla Food Ingredients, the global dairy company, which supplies products ranging from sports nutrition, beverages, bakery, dairy and ice cream to clinical and infant nutrition, is showcasing its range of natural whey ingredients for products in the aforementioned categories.
Returning exhibitor, Glanbia Nutritionals will showcase its latest launches; OatPure, gluten-free Irish oat flakes, guaranteed to contain max. 10 ppm gluten and Ferroboost, a new way to improve fitness and wellbeing. Nexira also returns to launch a new product in the nutraceutical market offering the dietary supplement industry a new source of diosgenin, recognised for its benefits in menopause.
Co-Located Event -
Finished Products Europe
Co-located event Finished Products Europe 2015, in its 10th edition, runs alongside Vitafoods as Europe’s leading functional food & beverage and dietary supplement exhibition, providing a platform for sourcing the latest branded and white label finished products for retail and distribution. These include the latest innovations in reduced calorie products, chewable vitamins & supplements, protein bars, energy drinks and sports nutrition products. Visitors also have the opportunity to meet with contract manufacturers, who can provide bespoke products designed to individual specifications.
Set to be its biggest event to date, this year’s Finished Products Europe welcomes the largest number of exhibitors in its history, with more than 200 global suppliers showcasing thousands of innovative new functional food and beverage, vitamins and dietary supplements products and 6,000 senior decision-makers, including buyers, retailers and distributors from over 50 countries. With lucrative networking and business opportunities, visitors have the opportunity to meet with contract manufacturers, who can provide bespoke products designed to individual specifications.
The Tasting Bar
It enables visitors to sample and compare a selection of the latest functional food and beverage products on show at Finished Products Europe. Those available to sample include Anlit Ltd’s multivitamin gummies, which offer adults a sugar-free multivitamin in a sweet and sour flavour and Laboratoire PYC’s high protein, high fibre and low sugar chips for weight management. Visitors will be able to vote for their favourite, the winner of which will be announced on the last day of the show.
Finished Products Theatre
It presents industry case studies of functional foods, beverages and dietary supplements. Each day focusses on a core health category: ‘sports nutrition,’ ‘weight management’ and ‘women’s health.’ Each strand will present a comprehensive market overview and consumer insights putting the products and services into the context of consumer demand and market opportunities.
Emphasising on the importance of events and conferences, Lee, stated, “The range of indepth and educational content on offer at Vitafoods Europe and Finished Products Europe will help visitors gain a comprehensive insight into topics needed to create innovative products, whilst offering an opportunity to source the newest ingredients and secure lucrative business deals. Visitors are educated on the latest industry trends and come away with plenty of fresh ideas. Vitafoods Europe not only covers the factors that have shaped the industry over the past 12 months but also plays a large role in the direction the market takes moving forward, making it a must-attend event for key industry players.”
Vitafoods Europe Conference
The Vitafoods Europe Conference also returns in a brand new expanded format, with an added focus on business best practice and more content than ever before. Continuing to highlight best practice within research and development in areas such as heart health, healthy ageing, weight management, and women’s health these clinical sessions will be positioned in the broader context of converting excellence in science to profitable business strategies.
“The 2015 programme considers the full production cycle, exploring what it takes to get a product from conception, all the way to the shelves. The programme focusses on industry best practice within areas such as consumer engagement, marketing, packaging and labelling. Additionally, indepth sessions include the latest regulatory changes and how to develop winning business strategies for business expansion at home and in emerging markets. The conference is an all-encompassing event for nutraceutical business insights in Europe.”
The conference content is divided into three streams, each with a distinct focus and direction. The first, ‘Your Business,’ looks at how to turn business intelligence into insights and competitive growth strategies. Within this stream, discussing EFSA claims and regulatory issues, Karin Verjijden, attorney at law, Axon Lawyers, takes to the stage to look at the status quo of Novel Foods in the EU under the new regulation. Peter Wennström from The HealthyMarketing Team will show how nutrition information and labelling really influences consumer’s choice, and Nick Henson from the International Food Network will present an EU-funded model approach for the submissions of health claims within the EU.
For latest innovations in research and development across a number of specific health categories, the ‘Your Science’ stream covers areas such as digestive health, women’s health, cognitive health, weight management, heart health, sport nutrition and bone & joint health. Within bone & joint health, Prof. Robert Thomas, senior clinical tutor, Cambridge University, discusses polyphenol-rich nutraceuticals to improve arthralgia, quality of life and physical activity levels in cancer survivors. In addition, within weight management, Massimo Marzorati, co-founder of ProDigest, will present latest results from a five-year, EU-funded project on satiating properties of food.
Finally the ‘Your Product’ stream focusses on the latest product and ingredient innovations in areas such as Omega-3, probiotics, protein, and products, botanicals and best practice within product safety and quality control, each topic combined with a market overview and consumer insights. Within botanicals, Joris Geleen, botanicals legislation expert at the Belgium Federal Public Service, Belgium Department of Health, and Project Lead for the Belfrit project discusses the progress made on harmonising standards and European regulatory framework around botanicals and latest developments around the adoption and recognition of the Belfrit list.
Innovation in R&D
“The 2015 Vitafoods Europe Conference brings together latest innovation in R&D and best business practice; providing delegates with a unique opportunity to find out how to meet consumer demand, expand their portfolio and achieve continued business growth. With more content than ever before through 23 modules including 2 keynote panel discussions and 70 speakers representing 20 countries, ensuring truly global insight into the functional nutrition market, the Vitafoods Europe Conference has something for everyone, said Lee giving overview on conferences.”
First-ever 5k run
The 2015 show also sees the launch of the first-ever Vitafoods Europe and Finished Products Europe 5k run, sponsored by Ingredia Nutritional. Taking place on Wednesday May 6, participants have the opportunity to join like-minded industry personnel for an invigorating run before the show, where they will also receive a complimentary Ingredia Nutritional finished sports recovery product. The product incorporates its Wellmune ingredient that is clinically proven to help strengthen the immune system by boosting key innate immune cells.
In 2014, the show attracted 13,874 visitors, 750 exhibitors and 300 delegates. Since its launch, year-on-year growth and a sharp business focus have consistently produced results for exhibitors and visitors from across the industry.
|
|
|
|
|
|
|
|
|
|