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With Covid-19, communicating on goodness of ice cream key, conclave told
Wednesday, 02 September, 2020, 15 : 00 PM [IST]
Our Bureau, Mumbai
The Covid-19 pandemic has shown a lot of weakness of the industry, we need to work together to build consumer confidence and communicating with consumer on goodness of ice cream, according to Sudhir Sitapati, chairman, CII National Committee on Food Processing, and ED & VP, foods & refreshment, Hindustan Unilever.

He was speaking at the 2nd edition of the Ice-Cream Industry Conclave organised by Confederation of Indian Industry (CII) recently. The conclave was organised based on the theme “Challenges in the Covid-19 Scenario: Emerging Stronger” with the objective to deliberate on the current challenges and way forward for the industry.

Sitapati stated that ice cream is highly dependent on few months, so there is a need to create more occasions for ice cream consumption. Also, the industry is highly fragmented and lacks scale. It will be able to maximise profits as the industry as a whole becomes bigger.   

Also, while speaking at the conclave, B Thiagarajan, deputy chairman, CII Western Region, MD, Blue Star Ltd, said that the per capita consumption of ice cream in India is around 300 ml, which is very lower as compared to other countries. The cold chain industry is highly dependent on the growth of the ice cream industry. He added that the cold chain industry is working extensively on cost reduction by bringing innovation in the sector and improving the last mile connectivity for the ice cream industry.  

Arabind Das, chairman, CII National Committee on Allied Sectors in Agriculture, and former chief operating officer, Godrej Tyson Foods Ltd, said that the emerging trends in the ice cream world like fewer calories, more protein, savoury & salty, more bite and more layering gives a huge opportunity for the industry to innovate.
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